Ready to reinvent growth? Let's connect.

Revenue Operations

Revenue Operations

Unify your revenue operations to drive scalable, predictable growth. With decades of experience in coverage, role and operating model design, enablement programs, and more, we help clients break down silos, streamline workflows, and implement scalable systems that drive predictable revenue performance.​

Capabilities

Segmentation & Channel Coverage​

Coverage and account segmentation directly impact sales effectiveness, revenue and growth potential, and involve analysis of the market, concentration of opportunity, product, competition and more.

Marketbridge deeply understands the complexity of B2B segmentation efforts and the downstream coverage implications. We bring decades of experience to help clients make confident choices around their direct or indirect (i.e., through partners, agents, distributors or wholesalers) coverage and set teams up for sustained success.​

Sales Compensation​

Optimized compensation and cost of sales is a strategic advantage for an organization sales compensation is often referred to as the “virtual manager” and should be designed to ensure teams are delivering against organizational objectives.

We develop sales compensation plans for all commercial roles and structure plans to attract, retain, and motivate talent within organizations.​

Quotas & Territories

High-performance sales organizations succeed by strategically deploying resources to goals.

Marketbridge builds effective sales models to ensure teams can deliver to quota. We help clients effectively leverage the headcount within their organization through territory design and develop balanced, transparent quotas across sales resources.​

Capacity & Headcount

To efficiently reach and serve new segments and markets, organizations must define the
roles and overlays needed.

Through capacity and headcount sizing, we define the functions that will support the channel strategy, including the headcount needed within the unit for direct or distributor channels.​

Sales Enablement​

​Arming sellers and partners with messaging, educational content, and technology enables better, more effective conversations with prospective buyers.

We provide sellers, regardless of the channel they sit, the foundational guidance and direction on how best to connect, engage with and accelerate prospects’ purchase journeys.​

Revenue Operations

in action

Agency Services

Chevron: Upending the status quo with an unexpected ABM approach​

Chevron Lubricants used a creative ABM campaign targeting 220 accounts, blending humor, AI-driven content, and personalized outreach to demonstrate the value of high-quality engine oil, achieving 80% engagement. See how Marketbridge helped.
Agency Services

Guidehouse: A major rebrand for a consulting giant 

Our agency team helped Guidehouse differentiate itself in a competitive consulting space with a bold rebrand and messaging that highlighted its expertise in solving complex challenges at scale. Read the full story
Agency Services

Graebel: Proving “people first” is second to none

Discover how Graebel used an ABM strategy created by Marketbridge to demonstrate that its ‘people-first mobility’ approach is unmatched by targeting key accounts and differentiating through compelling creative.
Agency Services

Chevron: Influencer video series opens minds and inspires decision makers

Chevron Lubricants partnered with our agency team to shift maintenance professionals' mindset about engine oil, using a social-first, expert-led video series to educate and drive engagement. Read the full story.

Ready to
reinvent growth?

Market & Customer Insights

Market & Customer Insights

Harness data-driven market and customer insights for lasting competitive advantage. Our research blends market data and customer feedback to refine messaging, optimize channels, and deliver impactful GTM strategies.​

Capabilities

Market & Customer Research​

Market and customer research ensures products and services are designed and delivered with customer needs and preferences in mind. It can also uncover unmet needs, spotlight opportunities for innovation and direct buyer and seller journey strategy. ​

We uncover insights directly from desired audiences through surveys, interviews, focus groups and more. Research is then used to inform product, sales and marketing strategies.​

Competitive Intelligence​

White space and competitive insights can give brands and edge. Competitors’ actions, capabilities, strengths, weaknesses and strategies provide valuable insights and can help leaders make informed go-to-market decisions.​

We help organizations understand the competitive landscape and relevant players, identify market trends and opportunities, benchmark against industry standards and develop differentiated market strategies.​

Product & Pricing Research​

Understanding relative value to customers of features and benefits enables better GTM activation—and connection with customer needs.

Marketbridge helps clients make strategic decisions around how to approach product features, pricing to profit, including defining pricing models and price points. We analyze factors such as market conditions, consumer demand, production costs and competition to determine effective pricing strategies that deliver on growth objectives.​

Messaging/Value Proposition​

Messaging architecture is the scaffolding that supports, informs and inspires external marketing and sales communications. ​

Marketbridge builds buyer-centric messaging architectures grounded in research. Using a data-driven approach, we identify market priorities, pain points and value propositions to develop a messaging hierarchy that will connect with and motivate audiences.​

Customer Experience Strategy​

Customer experience (CX) strategies define the whole customer experience and brand interaction. Providing a blueprint for how to interact with customers throughout their buying journey, including the audiences, channels, tactics and messaging that will drive the greatest impact.

Ready to
reinvent growth?

Go-to-Market Transformation

Go-to-Market Transformation

Transform how your business reaches, converts, and retains customers. We help organizations optimize every step of their go-to-market transformation—enabling them to adapt quickly to market shifts, emerging competitors, and evolving customer needs for long-term competitive advantage.​

Capabilities

Growth Strategy​

A growth pathway outlines the resources needed to achieve the desired top-line growth. ​

We help leaders identify the business factors and areas of investment needed including people and processes, technology and acquisition. Marketbridge empowers leaders to articulate the value of the investment decisions, the considerations and the tradeoffs to gain buy-in and alignment.​

Routes-to-Market​

Effective routes-to-market (RTM) directly impacts sales, revenue and growth potential and involves analysis of the market, product, competition and more.​

Marketbridge deeply understands the complexity of channels and routes-to-market. We bring deep expertise to help clients make confident choices around their direct or indirect (i.e., through partners, agents, distributors or wholesalers) routes-to-market and sets teams up for sustained success.​

Organization Design​

Organization design ensures the right expertise and roles are in place across Marketing and Sales functions, clarifying decision-making authority, expectations and accountability within the organization. ​

We create a clear structure for how functions work together efficiently, optimizing the configuration of functions, roles and resources to drive alignment, improve efficiency and maximize impact. ​

Market Sizing​

Market sizing and total addressable market (TAM) analyses help leaders identify the revenue potential of an existing or new market and evaluate growth opportunities. ​

We conduct customized market landscape analyses—including key players, solutions and challenges—quantifying total spend, forecasting expected growth rates, identifying headwinds and tailwinds and finding overall white space opportunities.​

Channel & Partner Strategy

Achieving scalable growth requires the right mix of distribution channels and empowered partners.​

Marketbridge develops customized channel strategies by analyzing customer preferences, market potential, and cost structures to optimize channel selection. We also design partner enablement programs with the necessary training, tools, and performance incentives to maximize their contribution. Together, these efforts enhance market coverage, reduce costs, and boost partner-driven revenue.​

Ready to
reinvent growth?

Go-to-Market Strategy

Go-to-Market Strategy

Understand, evaluate and prioritize opportunities to activate growth. Marketbridge takes a needs-based, data-driven approach to go-to-market strategy, delivering specific and actionable recommendations that help marketing and sales leaders take business further, faster. 

01

30 years
of GTM

With a singular go-to-market (GTM) focus and dedicated teams committed to your business, Marketbridge knows what it takes to deliver on ambitious goals. We have decades of best practice building transformative strategies across leading industries.

02

Insight- and data-led approach

Steeped in experience and skilled in marketing science, we are built to generate results. We lean on rigorous analytics based on empirical evidence to develop insights that empower informed decision-making.

03

Bias for
action

We are consultants who focus on output and impact. Practical and action-oriented, we work alongside leaders and their teams to bring to life the strategies we build together.

Go-to-Market Transformation

Market & Customer Insights

Revenue Operations

Go-to-Market Programs

Go-to-Market Transformation

Optimize every step of your GTM journey

We help organizations transform how they reach, convert, and retain customers—adapting quickly to market shifts, emerging competitors, and evolving customer needs. Our expertise in growth strategy, routes-to-market, organization design, market sizing, and channel strategy ensures long-term competitive advantage.

  • Identify and prioritize growth opportunities by evaluating market potential, investment needs, and competitive dynamics to drive sustainable revenue.
  • Design and optimize routes-to-market by determining the right mix of direct and indirect selling motions, partner ecosystems, and distribution strategies.
  • Align marketing and sales structures by defining roles, decision-making authority, and execution frameworks to maximize efficiency and impact.
  • Growth Strategy
  • Routes-to-Market
  • Organizational Design
  • Market Sizing
  • Channel & Partner Strategy

Market & Customer Insights

Harness data-driven insights to sharpen your competitive edge

We blend market data, competitive intelligence, and customer feedback to refine messaging, optimize channels, and shape high-impact GTM strategies that drive growth and differentiation.

  • Uncover market and customer insights through research, surveys, and competitive analysis to identify unmet needs and innovation opportunities.
  • Refine product, pricing, and messaging strategies by analyzing customer value drivers, market conditions, and competitive benchmarks.
  • Optimize customer experience by mapping audience journeys, key interactions, and engagement strategies to maximize impact.
  • Market & Customer Research
  • Competitive Intelligence
  • Product & Pricing Research
  • Messaging/Value Proposition
  • Customer Experience Strategy

Revenue Operations

Strengthen revenue operations to improve performance

We help organizations break down silos, streamline workflows, and implement scalable systems that optimize sales performance. With expertise in coverage models, compensation structures, and enablement programs, we drive revenue efficiency and impact.

  • Optimize segmentation, coverage, and territories by aligning sales resources to the highest-value opportunities and balancing quotas across teams.
  • Design strategic sales compensation plans that attract, retain, and motivate teams while ensuring cost efficiency and alignment with business goals.
  • Enhance sales enablement by equipping sellers and partners with the tools, content, and guidance needed to engage and convert buyers effectively.
  • Segmentation & Channel Coverage
  • Sales Compensation Design
  • Quotas & Territory Planning
  • Capacity & Headcount Sizing
  • Sales Enablement

Go-to-Market Programs

Drive scalable growth with integrated, results-driven programs

We help organizations connect marketing, sales, and loyalty initiatives into a unified strategy—ensuring seamless execution, stronger customer relationships, and measurable business impact.

  • Align marketing strategy with business objectives by defining priorities, optimizing funnel performance, and improving coordination to drive efficiency and conversions.
  • Orchestrate marketing and sales motions by integrating teams, processes, and technology to ensure go-to-market execution is aligned with strategic goals.
  • Design and enhance loyalty and partner programs with clear engagement models, onboarding frameworks, and performance management to strengthen retention and growth.
  • Marketing Planning & Optimization
  • Marketing-Sales Motions
  • Loyalty & Partner Programs
  • Measurement & ROI
  • Operating Model/Process

See what
we’re up to

Program Measurement

Program Measurement

See exactly how your PR investment helps your company stand out from the competition with data-driven insights through program measurement. Our team invests in industry-leading analytics tools to benchmark your reach (Share of Voice) and (impact) Power of Voice against competitors. We deliver quarterly reports packed with data, analysis, and actionable recommendations—enabling us to continuously refine your PR strategy for optimal results.

Capabilities

Earned Media Reach and Impact

Measuring both Share of Voice and Power of Voice Share serves as a strategic compass, offering a multifaceted view of your brand’s presence, competitive standing, and growth potential.

Our team leverages industry-leading analytics tools to evaluate both the volume and quality of media coverage against competitors. With the addition of measuring the most influential and relevant publications, our clients gain a precise understanding of how effectively their PR program is performing.

PR Program Analysis

We transform raw data into meaningful insights to validate your investment.

Our team delivers a comprehensive analysis within the context of your brand’s goals and competitive landscape. This deeper understanding helps pinpoint what’s working, identify areas for improvement, and guide strategic decisions, ensuring that our PR efforts are not just measured but truly effective.

Competitor Analysis

Competitor analysis is essential in PR because it provides valuable insights into the strategies, messaging, and tactics that resonate within your industry and the media landscape.

By understanding your competitors’ strengths and weaknesses, we continuously refine our PR strategy to differentiate your brand, capitalize on market gaps, and position you ahead of the competition. This ongoing evaluation enables our clients to remain agile, proactively adjust tactics, and ensure PR initiatives consistently deliver superior results.

Ready to
reinvent growth?

Thought Leadership & Content Development

Thought Leadership & Content Development

Drive industry conversations that bolster credibility and capture the mindshare of key audiences. Drive industry conversations that bolster credibility and capture the mindshare of key audiences. Our thought leadership and content development services position technology leaders at the forefront of their industries with compelling, insight-driven narratives. We craft press releases, bylined articles, research reports, blogs, and social content that resonate with target audiences and enhance credibility. We transform complex ideas into engaging stories that drive influence and business impact.

Capabilities

Thought Leadership

A robust thought leadership program can serve as a catalyst for long-term growth by building credibility with prospects, customers, partners, and peers.

Leveraging our deep understanding of the tech industry and media landscape, our seasoned PR team develops campaigns that resonate across key sectors and the broader market, positioning your company and its executives as leading voices shaping industry conversations and driving innovation. From the earliest stages of ideation to refining the final message, we craft compelling narratives that serve as the foundation for earned and owned content.

Press Releases

A steady cadence of news—whether product launches, innovations, research reports, award wins, funding, or M&A events—keeps your business top-of-mind and strengthens market position. We advise clients on newsworthy assets and develop strategies to maximize impact, credibility and industry influence.

Our news engine strategy ensures that every announcement not only gains visibility but also supports broader business goals.

Byline & Op-Ed Programs

A well-executed byline and Op-Ed program elevates industry leadership, offering insightful, timely perspectives on emerging trends, challenges, and innovations. We identify compelling narratives, develop thought-provoking content, and strategically place articles in key industry publications to maximize visibility.

By aligning messaging with business objectives and market conversations, we help clients build credibility, shape discussions, and strengthen their influence among decision-makers and stakeholders.

Social Media Content

We craft platform-specific content that amplifies key messages, highlights expertise, and drives meaningful conversations.

Engaging, high-quality content is the foundation of a strong social media presence that enhances brand visibility, fosters engagement, and positions executives as industry thought leaders. We craft platform-specific content that amplifies key messages, highlights expertise, and drives meaningful conversations.

Blog Posts

A well-crafted company blog establishes authority, engages key audiences, and drives meaningful industry conversations. We develop insightful, thought leadership-driven content that transforms complex ideas into compelling narratives.

From trend analysis and expert commentary to product deep dives and customer success stories, we create blog posts that inform, inspire, and reinforce brand credibility—helping clients stay relevant, visible, and influential in their industry.

Research Reports

Research and survey reports showcase a company’s industry expertise by transforming raw data into compelling, insight-driven narratives. We take client research and craft clear, engaging reports that highlight key findings, market trends, and actionable takeaways.

With a focus on storytelling and strategic messaging, we help clients translate complex data into thought leadership content that aligns with their business objectives to enhance credibility, drive media interest, and influence industry conversations.

Search Engine Optimization (SEO)

Strong search visibility ensures that the right audiences find your brand at the right time.

We optimize content with strategic keywords, refine on-page elements, and align messaging with search intent to improve rankings and discoverability. By integrating SEO best practices into thought leadership, blogs, and web content, we help clients expand their digital footprint, drive organic traffic, and reinforce their authority in key industry conversations.

Ready to
reinvent growth?

Industry Recognition

Industry Recognition

Build credibility and establish industry authority through third-party validation. Our team creates and manages comprehensive industry speaking and corporate, product, and executive awards programs. We generate positive public industry recognition for our clients while unlocking new business opportunities and forging deeper connections with key stakeholders.

Capabilities

Speaking Engagements

High-value speaking engagements serve as a powerful catalyst for enhancing visibility and credibility—key drivers for raising awareness, supporting sales, and advancing broader business objectives.

We develop targeted strategies to secure speaking engagements for executives at major tech and industry events. Leveraging our deep knowledge of emerging trends and expert insights, we develop thoughtful submissions that position company executives as go-to subject-matter experts for delivering fresh ideas and practical solutions at industry conferences.

Award Programs

Company, product, and executive awards provide third-party validation organization’s achievements in the eyes of customers, peers, and the broader industry—boosting credibility, brand visibility, and trust.

We develop targeted strategies to secure top-tier awards that advance our clients’ market value. Drawing on our deep understanding of the messaging, metrics, and proof points required for a winning submission, our seasoned PR team ensures each entry stands out—reinforcing the narrative that your organization is a true innovator and leader.

Ready to
reinvent growth?

Media & Analyst Relations

Media & Analyst Relations

Elevate brand visibility and influence with key media and analysts. Our media and analyst relations services strategically position your company with top-tier journalists, analysts, and influencers. We build lasting relationships, craft compelling narratives, and ensure your messages resonate with key audiences to drive meaningful coverage that supports your business goals. We amplify your voice where it matters most.

Capabilities

Media Relations

Earned media provides consistent third-party validation that builds trust and credibility among your target audiences.

With deep knowledge of the media landscape and what motivates reporters and editors to cover a story, our team packages news and trends to drive compelling stories that break through the noise and elevate a brand.

Analyst Relations

Collaborating with industry analysts and influencers offers outsized opportunities to build credibility for a brand and its products and reach new audiences.

We design and manage strategic programs to ensure our clients are best positioned and top of mind as both large analyst firms and independent influencers study markets, write reports and advise clients on buying decisions.

Issues Response

A well-executed issues response program amplifies your brand’s voice by delivering timely, relevant insights on breaking news and trending topics. We identify opportunities, craft compelling commentary, and strategically offer it to key media outlets for maximum impact.

By aligning your expertise with current conversations and breaking news, we help clients seize moments, enhance visibility, and demonstrate their expertise to build brand value.

Media Training

Media training empowers spokespeople to communicate with confidence and clarity, ensuring your brand’s message is delivered effectively. We provide tailored coaching, helping clients refine their key talking points, navigate tough questions, and build rapport with the media.

By aligning messaging with business objectives and media expectations, we help clients enhance their media presence, shape narratives, and strengthen their ability to influence key audiences.

Influencer Marketing

Third-party validation amplifies credibility and extends brand reach.

We identify and engage key industry influencers, analysts, and content creators who align with our clients’ messaging and target audiences. By fostering authentic relationships and securing strategic collaborations, we help clients tap into new networks, enhance thought leadership, and drive meaningful conversations that build trust and visibility in their industry.

Ready to
reinvent growth?

Corporate Messaging & Positioning

Corporate Messaging & Positioning

Defining a brand requires methodical thinking, skillfully crafted language and consistent messaging across earned and owned content. We analyze our clients’ competition, ideal customers and key differentiators to craft crisp and compelling messaging that resonates with buyers and key audiences and serves as the cornerstone of PR programs.

Capabilities

Expedited Approach

Time is often the most finite resource company leaders have – whether they’re entrepreneurs launching startups, or executives at the world’s largest brands.

Our process for developing corporate messaging and positioning balances the critical need for input from key stakeholders with the utmost respect for everyone’s time. Through asynchronous input and careful analysis beforehand, we avoid long, monotonous meetings by driving focused discussions on topics that matter most.

Competitive Analysis

A compelling positioning statement speaks directly to a target buyer’s needs, while proactively conveying why a product or service is different or better than the competition.

We study your closest competitors and the language they’re using to ensure we craft a statement that positions a superior offering in the eyes of your ideal customer and/or exploits their real or perceived weaknesses.

Statement Development

A positioning statement needs to be simple, credible and compelling in order for it to be memorable to – and easily repeatable by – employees and customers.

We use a formula for developing positioning that will resonate with buyers and withstand competitive scrutiny. We lead clients through a selection process of determining what’s most important, and then we refine and wordsmith the language. After that, we refine it even more. We help you communicate a lot, while saying very little.

Assured Consistency

A unified brand voice strengthens credibility and reinforces market positioning.

We conduct comprehensive audits of owned properties, social media, and third-party sites to identify inconsistencies and misalignment in messaging. By ensuring that all platforms use the same language to describe the company, its offerings, and value proposition, we help clients maintain brand integrity, improve audience understanding, and maximize the impact of their communications across every touchpoint.

Asset Inventory

Effective PR starts with a deep understanding of how key executives and stakeholders think.

Through a structured discovery process, we gather insights on the competitive landscape, external market factors, and thought leadership priorities. This “brain dump” not only informs messaging but also uncovers compelling storylines and differentiation points, ensuring that PR efforts are rooted in authentic perspectives and strategically aligned with business objectives.

Ready to
reinvent growth?

Public Relations & Communications

Public Relations & Communications

We capitalize key business moments to communicate your excellence. From disruptive startups to industry leaders, we power your story with results-driven public relations (PR). Our seasoned communications team unifies PR and marketing strategies to create consistent, compelling brand narratives. Through integrated programs blending media relations, content, and thought leadership, we elevate your market presence and accelerate growth. As your strategic partners, we transform ambitious objectives into measurable market impact.

01

Seasoned PR strategists

Our team of senior PR professionals helps leading brands align PR campaigns to business objectives that deliver tangible ROI.

02

Deep expertise in complex verticals

We deeply understand complex markets like enterprise software, cybersecurity, AI/ML and industrial tech. This lets us turn technical breakthroughs into thought leadership that influences key audiences.

03

Creative storytellers with strong media relationships

We uncover and craft the unique angles that make your story stand out in a crowded media landscape. Complex solutions are turned into insightful narratives that capture attention and drive action.

04

Long-term partnerships

We build long-term partnerships with our clients, working closely with them to understand their business as well as they do. Every one is a reference—ask them about us.

Corporate Messaging & Positioning

Media & Analyst Relations

Industry Recognition

Thought Leadership & Content Development

Program Measurement

Corporate Messaging & Positioning

Your company’s message shapes how audiences see your brand – it’s the key to standing out in today’s market.

Our corporate messaging and positioning workshops guide internal decisions about market entry, product development, and innovation. We’ll create messaging that translates complex offerings into clear value propositions that resonate with target audiences. Together, we bridge the gap between technical capabilities and business benefits. 

  • Expedited Approach
  • Competitive Analysis
  • Statement Development
  • Assured Consistency
  • Asset Inventory

Media & Analyst Relations

Consistent engagement with key media, analysts and industry influencers to drive credible, impactful coverage.

We understand the trends, themes and challenges that shape your industry and influence your buyers. Our deep industry knowledge fuels creative storytelling that resonates with the media, analyst and thought leader community. The results speak for themselves – a steady drumbeat of coverage in outlets that matter.

  • Media Relations
  • Analyst Relations
  • Issues Response
  • Media Training
  • Influencer Marketing

Industry Recognition

Transform your brand from a market player into a market leader through exposure at the right industry conferences, events and accolades.

Understand where and how your company, solutions and leadership need to show up. Our team will create and manage comprehensive industry speaking and corporate, product, and executive awards programs.

  • Speaking Engagements
  • Award Programs

Thought Leadership & Content Development

Shape industry conversations with bold ideas and create valuable content that engages your target audience.

Our thought leadership campaigns go beyond the surface and drill into key industry challenges and opportunities. Together we’ll map industry needs and interests to thematic content that helps to solve problems and answer questions. Whether it’s a press release, blog post, bylined article, research report or social content, your PR team understands the power of the written word.

  • Thought Leadership
  • Press Releases
  • Byline & Op-Ed Programs
  • Social Media Content
  • Blog Posts
  • Research Reports
  • Search Engine Optimization (SEO)

Program Measurement

Measure your brand’s position as an industry leader with industry-leading analytics tools.

Our team uses advanced analytics tools to measure your brand’s impact and reach relative to competitors. Each quarter, we deliver comprehensive reports detailing your brand’s perception which enables us to fine-tune your PR strategy for maximum impact.

  • Earned Media Reach and Impact
  • PR Program Analysis
  • Competitor Analysis

See what
we’re up to

Skip to content