Test & Learn

Successful marketing leaders validate hypotheses with focused testing before scaling insights. We take a scientifically proven, incrementality-driven, testing approach to help you refine strategies and prove the value of marketing with precision.

Proving what works, scaling what wins

Answering the toughest marketing questions with data-driven experimentation

Is my latest marketing campaign having an impact on my bottom line?

How much should I be spending on branded search - won't those customers convert anyway?

Are the investments my team is making into new channels paying off?

Testing at Marketbridge

Optimize your approach with a clear and precise experimentation roadmap

Prioritized for impact

Balance business impact with feasibility to drive your agenda.

Seamlessly executed

Ensure smooth delivery with clear objectives and expert oversight.

Optimized in real-time

Monitor performance and adjust as need to maximize learning.

Action-oriented

Receive a detailed, strategic readout to power data-driven innovation.

Testing at Marketbridge

Optimize your approach with a clear and precise experimentation roadmap

Prioritized for impact

Balance business impact with feasibility to drive your agenda

Seamlessly executed

Ensure smooth delivery with clear objectives and expert oversight

Optimized in real-time

Monitor performance and adjust as need to maximize learning

Action-oriented

Receive a detailed, strategic readout to power data-driven innovation

The Marketbridge difference

Accelerate growth with the latest testing methodologies backed by years of experience

Best-in-class data science techniques

Our advanced modeling techniques ensure you are getting a clear signal and actionable results.

Decades of strategic GTM experience

We’ve learned from our experience building comprehensive testing agendas to power the most ambitious growth plans.

Game-changing insights from top clients

We bring proven strategies and lessons from Fortune 500 partners to deliver a rigorous and data-driven approach.

The right setup for maximum impact

Tailor your hypothesis testing approach to uncover the most valuable insights

Incrementality

Find the true value of a specific tactic or touchpoint.

A/B

Compare designs head-to-head to pick a winner.

Holdout

Removing an audience or geography from a promotion builds a comparison point.

Causal impact

Understand impact post hoc without a true control.

For leaders ready to reinvent growth

Solve the most challenging analytical problems with the data and expertise required to maximize impact

Marketing leaders

Optimizing performance and demonstrating value

Growth leaders

Turning hypotheses into measurable results

Brand leaders

Developing new campaigns or expanding into new channels

Featured insights

Case Study

Marketing Analytics & Data

Optimizing member outreach campaigns improves health outcomes

Does marketing actually drive preventive care? Learn how real-time testing and attribution modeling identified winning campaigns—boosting engagement, optimizing spend, and improving member health.

Whitepaper

Marketing Analytics & Data

Accelerate growth through test-and-learn marketing culture

In the face of shrinking budgets and heightened internal pressure, marketing leaders are tasked with doing more with less. This 20-page whitepaper explores these challenges and provides steps to an efficient, measurable, and scalable marketing approach.

Article

Marketing Analytics & Data

Introducing Integrated Testing-Mix-Attribution

The article outlines how Integrated Testing and Mix Attribution improve marketing strategies by combining real-time testing with historical data analysis. This approach helps businesses optimize performance, refine decision-making, and balance short-term gains with long-term goals.

Data Transformation

We build flexible, scalable data platforms – rocket fuel for modern marketing organizations. Build a data platform that drives personalized customer experiences, precise ROI measurement, and prescriptive insights to grow your business.

A stronger foundation for data-driven marketing

Address the biggest hurdles in turning data into a competitive advantage

Can my marketing data platform handle my team’s needs?

Why don’t my marketing dashboards match up to financial reporting?

How can I save time and money without sacrificing accuracy?

Data transformation at Marketbridge

Tailored, scalable solutions to unlock your growth potential

Fast & flexible

Build with embedded experts in-house, hybrid or fully outsourced

Automated & agile

Develop smooth ETL pipelines across channels

Forward-looking

Develop a data strategy roadmap for your use cases

Right sized

Select and implement the right data platform for your scale

Compliant

Meet your governance and security standards with a clear operating model

Testing at Marketbridge

Optimize your approach with a clear and precise experimentation roadmap

Fast & flexible

Work with embedded experts in-house, hybrid or fully outsourced

Automated & agile

Build smooth ETL pipelines across channels

Forward-looking

Develop a data strategy roadmap for your use cases

Right-sized

Select and implement the right data platform for your scale

Compliant

Meet your governance and security standards with a clear operating model

The Marketbridge difference

Proven track record of high-impact GTM data platform development

Decades of GTM data strategy expertise

Leverage our deep industry experience to design and implement a data strategy that drives measurable results.

Decentralized development practices

Empower your teams with agile development that supports flexibility and real-time response.

Flexible governance standards

Balance innovation with security and compliance to enable smooth, sustainable growth.

A modern GTM data platform enables next-gen measurement

Empower your teams to make transformative decisions at light-speed with a rock-solid data foundation

Analytics

Provide analysts and data scientists with a scalable and flexible environment to perform deep analysis, experimentation, and a continuous test-and-learn process.

Activation

Build enriched customer profiles and audiences for downstream channel systems.

AI & ML

Create models that deliver prescriptive customer journeys (right message/right time/right channel) and reveal untapped value pools.

Reporting

Develop BI dashboards that report campaign results, financial KPI’s, and operational metrics.

For leaders ready to reinvent growth

Designed for GTM leaders powering data-driven transformation across their org

Marketing executives

Enabling next-generation measurement

Data leaders

Streamlining GTM data fidelity

Marketing data engineers

Implementing a GTM data roadmap

Featured insight

Whitepaper

Marketing Analytics & Data

The superpowered CDP: Building a go-to-market data lake

Explore the benefits of developing and maintaining owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based Customer Data Platforms (CDPs).

Technology Consulting & Integration

Maximize your customer engagement with a streamlined and automated technology platform. We architect and optimize your marketing technology ecosystem to deliver personalized experiences and seamless data flow to and from your customer data platform.

Power smarter marketing with the right tech

Solve common challenges in tech integration, efficiency, and personalization

Is my CRM powering growth, or is it just a cost center?

How can I better use data to personalize my customer experience?

Am I choosing the right CRM vendor for my scope and scale?

Tech integration at Marketbridge

Seamlessly integrate technology to drive intelligent, personalized interactions

Customer-first

Deliver personalized content across digital and offline channels

Actionable & current

Create evergreen business intelligence dashboards

Contextual & automatic

Implement multi-touch customer journeys

Extension of your team

Build directly in your environment with full integration

Testing at Marketbridge

Optimize your approach with a clear and precise experimentation roadmap

Customer-first:

Deliver personalized content across digital and offline channels

Actionable & current

Create evergreen business intelligence dashboards

Contextual & automatic

Implement multi-touch customer journeys

Extension of your team

Build directly in your environment with full integration

The Marketbridge difference

Leverage our deep expertise to transform your CRM and Martech stack into a powerful growth engine

Decades of GTM data strategy expertise

Years of experience helping Fortune 500 clients streamline their tech stack to unlock hidden growth potential.

Decentralized development practices

Empower your teams with agile, adaptable solutions designed to evolve with your business needs.

Proven success across governance frameworks

Implement secure, compliant solutions that maximize agility while ensuring privacy and security.

For leaders ready to reinvent growth

Designed for leaders delivering data-driven and personalized customer engagement at scale

GTM executives

Delivering personalized, automated omnichannel experiences

Data leaders

Streamlining GTM data infrastructure and balancing costs

Marketing Effectiveness (MMM & MTA)

Deliver lasting growth and plan confidently with a clear view of marketing’s incremental impact across the funnel. Custom-built for your unique environment with the latest Bayesian modeling techniques.

Clarity on marketing’s true impact

We tackle the toughest marketing measurement challenges—proving impact where it matters.

What is the true cost per acquisition for my marketing channels?

What halo effects do my upper funnel channels have downstream?

How can I optimize my spend mix for different scenarios?

Marketing effectiveness at Marketbridge

Using a unique hybrid of discrete and aggregated techniques, we bring scientific rigor and actionability to marketing mix modeling (MMM), multi-touch attribution (MTA) and optimization.

Real-time

Streaming data with frequent calibrations arms marketers with the latest intelligence to maximize impact

Fully transparent

Open-source every step of the way, from data acquisition to scenario planning

Bespoke & contextual

Deep strategic discovery process ensures your model captures your unique environment

Data transformation at Marketbridge

Tailored, scalable solutions to unlock your growth potential

Real-time

Streaming data with frequent calibrations arms marketers with the latest intelligence to maximize impact

Fully transparent

Open-source every step of the way, from data acquisition to scenario planning

Bespoke & contextual

Deep strategic discovery process ensures your model captures your unique environment

The Marketbridge difference

Proven expertise and actionable insights to drive measurable results