10 steps for building foolproof customer segmentations

Successful segmentation for greater organizational adoption

The right customer segmentation can help marketers and business leaders streamline their processes, drive better responses, and higher-quality customers. But “What does a successful segmentation look like?” A successful segmentation effort is first and foremost one that is adopted and actionable. Often, bad segmentations are built—ones that are hard to describe, unactionable in business processes, too broad or too specific—and become obsolete quickly.

Download the framework for 10 steps you must take to protect against your efforts ending with a thud (literally, the 100-page PowerPoint hitting the bottom of the shredder bin).

Thank you for Downloading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus vel tincidunt turpis. Fusce tristique cursus malesuada. Pellentesque euismod nisi eget nunc sagittis ullamcorper. Duis vitae aliquet diam. Proin a blandit nisl. 

Subscribe to Marketbridge Updates

What’s next?

Report: Marketbridge recognized in the Marketing Measurement Landscape

Marketbridge recognized in the Marketing Measurement and Optimization Services Landscape, Q3 2025. Access the report to evaluate providers, scenarios, and key capabilities.

CMO’s guide to needs-based marketing

Discover how to use AI-driven, needs-based marketing to align content with buyer intent and improve personalization at scale.

Peer insights webinar: Navigating Medicare and Medicaid marketing, sales, & retention in a dynamic environment

Access the recording of our recent Peer Insights Webinar, hosted live on July 8, 2025, to uncover impact of policy, demographic tipping point, and more.
Skip to content