The Go-To Guide to Verticalized GEO

This report offers a data-backed examination of why, what and how industry specific plays beat generic best practices when it comes to maximizing brand visibility in AI-generated answers.

There’s no shortage of advice on Generative Engine Optimization (GEO): structure your content, build authority, optimize for AI.

But here’s the reality: Generic best practices only scratch the surface.

We examined 17,000+ citations across multiple industries, including cybersecurity, cloud, healthcare (B2B + B2C), financial services, industrial manufacturing, and B2B software. Our research shows that generative engines do not evaluate credibility uniformly.

See the finding in this report, plus:

Why there is no universal GEO playbook and why that matters for your industry
How AI systems decide which brands get cited, recommended, or ignored
The distinct trust models across industries
What your team should do now to increase share of voice in AI-generated answers

GenAI is changing how B2B buyers search and learn

The rise of AI is for Marketing & Sales, too

B2B buyers are shortlisting and buying the brands they know

B2B buyers are tuning out boring B2B ads

Younger B2B buyers are turning more to outside influences

What’s next?

On-Demand Webinar

Go-to-Market Strategy

Beyond pilots: How to bridge the AI value gap

Access the recording of our webinar to how leading B2B organizations are moving beyond isolated pilots to adopt a business-driven AI transformation that modernizes how they acquire, engage and retain customers.

On-Demand Webinar

Marketing Analytics & Data

Marketing mix modeling & what comes next

Access the recording of our webinar to learn what your Marketing Mix Model (MMM) can and should do, and what's coming next for measurement.

On-Demand Webinar

Brand-to-Demand Marketing

Is your marketing org AI-ready or AI-vulnerable?

Access the webinar recording to learn about the opportunities and challenges of integrating AI into marketing organizations—where to lean in, where to tread carefully, and how to lead teams through this transformation.