Optimizing B2B return on marketing investment

Three key inputs to optimize your marketing mix

Achieving the optimal marketing mix is challenging, especially for B2B businesses. Top- and bottom-funnel investments—like brand building, demand generation, and sales enablement—pay off at different rates in different ways and need to be adjusted based on growth goals.

Download the framework for a detailed look at three key inputs and get six critical dos and don’ts to optimize your marketing mix.

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Optimizing B2B return on marketing investment

Three key inputs to optimize your marketing mix

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Enabling marketing innovation in highly regulated industries

The impact of AI on go-to-market strategies, programs, and investments

Accelerate growth through test-and-learn marketing culture

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