Brand Impact Measurement
Quantify your brand equity, measure its impact and deliver lasting growth. At Marketbridge, we take a data-driven, scientific approach to measuring brand strength, understanding your brand’s key drivers, and tying investments to the bottom line.
Brand Impact Measurement
Quantify your brand equity, measure its impact and deliver lasting growth. At Marketbridge, we take a data-driven, scientific approach to measuring brand strength, understanding your brand’s key drivers, and tying investments to the bottom line.
Measure brand’s influence on growth
The questions you need answered to prove brand’s business impact (and to the CFO)
What is the economic value of my brand?
Are my marketing investments helping or hurting my brand equity?
How can I leverage my brand into sales growth?
Brand measurement at Marketbridge
Uncover deep insights that fuel substainable growth
Data-driven
Multi-factor
Scientific
Brand measurement at Marketbridge
Uncover deep insights that fuel substainable growth
Data-driven
Multi-factor
Scientific
The Marketbridge difference
Proven expertise and leading methodologies to maximize your brand’s potential
Best-in-class data science techniques
Our advanced machine-learning methods identify correlations and predict future brand performance with precision
Decades of strategic GTM experience
We’ve spent years helping clients build comprehensive frameworks for brand-powered growth
Game-changing insights from top clients
We bring proven strategies and lessons from Fortune 500 partners to accelerate your brand’s impact
Case study: measuring brand factors
We helped a premium personal care brand distill their brand equity into three blended components rooted in hard data, building a clear view of what drives brand, and how brand drives sales.
Awareness
Do customers know of your brand (and your category)?
Affinity
Do those customers who know you … like you?
Salience
What is your share of voice when potential customers explore your category?
For leaders ready to reinvent growth
Built for GTM leaders delivering data-driven, brand-powered, sustainable growth
Executives
Weighing trade-offs between long-term and short-term marketing goals
Marketing leaders
Planning budgets and building campaign cycles
Brand leaders
Demonstrating the value of sustainable brand equity
