Category: Brand-to-Demand Marketing

Scaling contact-level ads with Influ2—Without losing the human touch

Today’s GTM teams don’t have time (or budget) to play the “maybe” game. You need to know who to talk to, when they’re ready, and what actually matters. Here’s how Marketbridge cracked the code.

Serrala: Doubling down on heritage to inspire a global brand positioning

April Six (now Marketbridge) helped Serrala develop a strategic brand message and refreshed visual identity to position them as an end-to-end finance solution, build brand loyalty, and ultimately support the delivery of substantial global growth targets.

Lumen: Redefining ABM success

April Six (now Marketbridge) helped Lumen accelerate their adoption of ABM, with the long-term goal of running an account-based strategy at scale across their entire marketing organization.

GEO webinar: AI’s new frontier of brand visibility

Access the recording of our recent webinar on GEO (Generative Engine Optimization), hosted live by Niall Moran on 9/2/2025, and learn how to keep up with AI's new frontier of brand visibility.

Otonomo: Shaping the future of mobility

Complex technology companies need a clear, inspiring brand. April Six (now Marketbridge) helped Otonomo define a future-forward identity, guided by research, leadership input, and global rollout strategy.

5 B2B marketing trends you need to know in 2025

From seismic shifts in B2B purchase behavior to the rise of GenAI, we’re in a time of massive change—for B2B buyers and marketing leaders alike.​ Our expert agency team has their eye on the biggest trends shaping the future of B2B. ​Read on for a summary of five key B2B trends, along with tips on what to do about them.​

Invest in your brand to drive demand

How can marketers help convince the powers that be of the value of brand investments? By helping B2B leadership and sales better understand how their buyers buy. Consider this…

Chevron: Delo makes the choice clear

This campaign proved to commercial fleet managers that choosing the right engine oil can not only alleviate operational pain points but deliver a business edge.

FLIR: (Re)staking a claim with a powerful call to adventure

FLIR needed to reinforce its brand position of strength. Together, we created a powerful B2B2C campaign that combined messaging, creative and media that proved that quality always reigns supreme.

Chevron: “Ranting” and raving about engine oil​

With nearly 2.7M views at a fraction of benchmark CPA, this influencer video series smashed through the clutter and connected with the right audience.
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