Category: Brand-to-Demand Marketing

GEO webinar: AI’s new frontier of brand visibility

Access the recording of our recent webinar on GEO (Generative Engine Optimization), hosted live by Niall Moran on 9/2/2025, and learn how to keep up with AI's new frontier of brand visibility.

Otonomo: Shaping the future of mobility

Complex technology companies need a clear, inspiring brand. April Six (now Marketbridge) helped Otonomo define a future-forward identity, guided by research, leadership input, and global rollout strategy.

5 B2B marketing trends you need to know in 2025

From seismic shifts in B2B purchase behavior to the rise of GenAI, we’re in a time of massive change—for B2B buyers and marketing leaders alike.​ Our expert agency team has their eye on the biggest trends shaping the future of B2B. ​Read on for a summary of five key B2B trends, along with tips on what to do about them.​

Invest in your brand to drive demand

How can marketers help convince the powers that be of the value of brand investments? By helping B2B leadership and sales better understand how their buyers buy. Consider this…

Chevron: Delo makes the choice clear

This campaign proved to commercial fleet managers that choosing the right engine oil can not only alleviate operational pain points but deliver a business edge.

FLIR: (Re)staking a claim with a powerful call to adventure

FLIR needed to reinforce its brand position of strength. Together, we created a powerful B2B2C campaign that combined messaging, creative and media that proved that quality always reigns supreme.

Chevron: “Ranting” and raving about engine oil​

With nearly 2.7M views at a fraction of benchmark CPA, this influencer video series smashed through the clutter and connected with the right audience.

B2Be less boring. How to bring the funny to B2B creative.

B2B ads are still falling flat—here’s how humor, emotion, and AI can help your creative stand out and actually drive results. Learn why being bold, human, and memorable matters more than ever in today’s crowded market.

National Geographic: Giving the world’s greatest storytellers a B2B platform

Most people know National Geographic. But what about National Geographic Storytellers Collective? See how our agency team helped with building buzz around an entirely new (and B2B!) offering.

Inside BioCatch’s ABX strategy that targets the world’s largest banks

BioCatch’s marketing team faced a familiar challenge: a lack of actionable data. This made it difficult to effectively connect with their ideal audience using personalized, relevant messaging. See how we helped.
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