News & Press - Marketbridge

Category: Brand-to-Demand Marketing

Work Story

National Geographic: Giving the world’s greatest storytellers a B2B platform

Most people know National Geographic. But what about National Geographic Storytellers Collective? See how our agency team helped with building buzz around an entirely new (and B2B!) offering.

Brand-to-Demand Marketing

Article

Inside BioCatch’s ABX strategy that targets the world’s largest banks

BioCatch’s marketing team faced a familiar challenge: a lack of actionable data. This made it difficult to effectively connect with their ideal audience using personalized, relevant messaging. See how we helped.

Brand-to-Demand Marketing

Work Story

Epiroc: Groundbreaking ABM delivers rock-solid ROI

Mining and construction companies often view equipment as a cost. We set out to show Epiroc is a true business partner—offering expertise, innovative tech, and trusted service to help businesses achieve their strategic goals.

Brand-to-Demand Marketing

Work Story

BioCatch: Fight bank fraud with their best behavior

Big on ambition and spread thin on budget, BioCatch partnered with us to meet their challenge head on—leaning into generative AI to tell their story and deliver outsized digital impact.

Brand-to-Demand Marketing

Article

5 ways to adapt your strategy for Millennial & Gen Z B2B buyers

With nearly three-quarters of B2B buyers now Millennials or Gen Z, the B2B marketing landscape is shifting. Marketers must adapt to new decision-making processes, including external influencers, social proof, and broader outreach to influencers outside the target organization.

Brand-to-Demand Marketing

Article

The rise of AI for marketing & sales

As generative AI continues to reshape sales and marketing, now is the time for leaders to take proactive steps toward adoption. This article outlines 6 key action items sales and marketing leaders can take.

Brand-to-Demand Marketing, Go-to-Market Strategy

Article

How GenAI is changing B2B buying dynamics (and why GEO is now key)

AI is shifting how B2B buyers get answers to key buying questions, consider potential providers, and conduct research.

Brand-to-Demand Marketing

Work Story

Raymarine: A new life on a hundred-year story

Discover how Marketbridge helped Raymarine revitalize a century-old brand with a data-driven go-to-market strategy. Read the case study to see how modern marketing, analytics, and strategic execution fueled new growth.

Brand-to-Demand Marketing

Work Story

HealthEdge: A rebrand with an edge

A bold new identity and market positioning helped HealthEdge stand out and drive growth. Read how our agency team led this transformative rebrand in this work story.

Brand-to-Demand Marketing

Work Story

FIS: Hyper-targeted 1:Few campaign creates “More Than” a feeling

Our team worked with FIS to execute a hyper-targeted 1:few campaign that drove engagement, pipeline, and revenue. Read the work story to learn how data and precision fueled real results.

Brand-to-Demand Marketing