News & Press - Marketbridge

Category: Brand-to-Demand Marketing

Whitepaper

Channel disruption: Navigating 5 fundamental shifts in healthcare marketing and sales channels

Drawing on deep industry expertise, this paper examines five disruptions impacting go-to-market strategy along with specific best practice solutions. Download the comprehensive 29-page whitepaper to learn more about navigating channel disruptions in healthcare.

Brand-to-Demand Marketing, Go-to-Market Strategy, Marketing Analytics & Data

Resource

Measuring the impact of brand marketing on business growth

Businesses with direct customer ties have a unique advantage in driving sales. However, they often struggle to measure the long-term benefits of brand and upper-funnel marketing—focusing instead on short-term gains. This framework unpacks the value of brand marketing and how to measure its impact for …

Brand-to-Demand Marketing, Marketing Analytics & Data

Resource

Evaluating lead generation campaigns for long-term success

To combat performance decline and strategy drift, marketing must start evaluating lead generation campaign performance every few years. Download the framework for four core steps you must take.

Brand-to-Demand Marketing, Marketing Analytics & Data

Article

4 lead generation mistakes CMOs (and their teams) make

We’ve identified four common lead generation mistakes that CMOs and their teams make that hinder lead gen performance. Is your team suffering from these problems?

Brand-to-Demand Marketing, Marketing Analytics & Data

Resource

4 best practices for activating digital selling

By 2040, 95% of all B2B purchases will take place through digital channels. In this framework, we define what digital selling is and what it is not while providing four steps to best-in-class digital transformation.

Brand-to-Demand Marketing, Go-to-Market Strategy

Resource

Activating an account-based marketing and sales revenue approach

Account-Based Marketing programs haven’t lived up to the promise and hype. Download the framework for five go-dos to drive revenue performance.

Brand-to-Demand Marketing, Go-to-Market Strategy

Resource

Mapping buyer journeys for optimal engagement and go-to-market performance

CMOs and CROs face an increasingly complex environment to engage new buyers across a surplus of digital channels and shorter attention spans. Download the step-by-step framework to mapping buyer journeys and a case study showing how we put our methodology into practice.

Brand-to-Demand Marketing, Go-to-Market Strategy

Resource

Cross-selling at scale

With the cost of customer acquisition generally estimated to run 3X to 25X that of cross-selling, the economics of cross-selling is compelling. Download the simplified framework and get four imperatives to cross-selling at scale.

Brand-to-Demand Marketing, Go-to-Market Strategy

Resource

Blending art and science to optimize sales enablement content

The cornerstone of sales enablement is empowering sales resources with the right message in the right format for the right buying scenario. Download the framework for 11 go-dos to lay a foundation for a data-enabled content factory.

Brand-to-Demand Marketing, Go-to-Market Strategy

Resource

Activating a persona-based messaging architecture

CMOs and product marketers face an increasingly high hurdle to engage personally with their prospective buyers. Download the framework for a 10-step checklist to creating actionable personas for incremental revenue growth.

Brand-to-Demand Marketing, Go-to-Market Strategy