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Category: Brand-to-Demand Marketing

  • Work Story

FIS: Building editorial authority worldwide

To break through in a saturated content landscape, FIS partnered with Marketbridge to build a scalable editorial engine that could deliver relevance, rigor and reach—globally. By aligning data, audience insight and always-on content activation, the program transformed thought leadership into a true growth driver, elevating authority, engagement and consistency across markets.
  • Brand-to-Demand Marketing
  • Work Story

Westcoast: Future‑ready performance powered by AI

Bringing AI to market takes more than innovation—it requires clarity, creativity, and a compelling story. In partnership with Marketbridge, Westcoast transformed its AI offering into a high-impact campaign that captured attention, engaged partners, and drove measurable results—turning complex technology into meaningful business value.
  • Brand-to-Demand Marketing
  • Work Story

Giacom: Efficiency & effectiveness powered by AI

AI is no longer a future concept—it’s already embedded in the devices businesses rely on every day. In partnership with Marketbridge, Giacom is helping partners unlock the full potential of AI-powered technology—driving smarter workflows, stronger security, and meaningful gains in productivity and growth.
  • Brand-to-Demand Marketing
  • Article

Search marketing & AI: 2026 predictions

Search marketing in 2026 faces a structural reset as AI becomes part of the infrastructure shaping visibility, governance, and competition. These predictions examine the forces redefining organic search and paid ecosystems.
  • Brand-to-Demand Marketing
  • On-Demand Webinar

Is your marketing org AI-ready or AI-vulnerable?

Access the webinar recording to learn about the opportunities and challenges of integrating AI into marketing organizations—where to lean in, where to tread carefully, and how to lead teams through this transformation.
  • Brand-to-Demand Marketing
  • Article

Generative AI is becoming a core part of the internet

GenAI has become a structural part of how users access information. Organizations that take steps now to make themselves more AI-friendly will be better positioned as buyers continue to adopt usage.
  • Brand-to-Demand Marketing
  • Article

Scaling contact-level ads with Influ2—Without losing the human touch

Today’s GTM teams don’t have time (or budget) to play the “maybe” game. You need to know who to talk to, when they’re ready, and what actually matters. Here’s how Marketbridge cracked the code.
  • Brand-to-Demand Marketing
  • Work Story

Serrala: Doubling down on heritage to inspire a global brand positioning

Marketbridge helped Serrala develop a strategic brand message and refreshed visual identity to position them as an end-to-end finance solution, build brand loyalty, and ultimately support the delivery of substantial global growth targets.
  • Brand-to-Demand Marketing
  • Work Story

Lumen: Redefining ABM success

Marketbridge helped Lumen accelerate their adoption of ABM, with the long-term goal of running an account-based strategy at scale across their entire marketing organization.
  • Brand-to-Demand Marketing
  • On-Demand Webinar

GEO webinar: AI’s new frontier of brand visibility

Access our GEO (Generative Engine Optimization) webinar recording to learn how to keep up with AI's new frontier of brand visibility.
  • Brand-to-Demand Marketing, PR & Communications