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Category: Brand-to-Demand Marketing

  • Work Story

Graebel: Proving “people first” is second to none

Discover how Graebel used an ABM strategy created by Marketbridge to demonstrate that its ‘people-first mobility’ approach is unmatched by targeting key accounts and differentiating through compelling creative.
  • Brand-to-Demand Marketing
  • Work Story

Guidehouse: A major rebrand for a consulting giant 

Our agency team helped Guidehouse differentiate itself in a competitive consulting space with a bold rebrand and messaging that highlighted its expertise in solving complex challenges at scale. Read the full story
  • Brand-to-Demand Marketing
  • Work Story

Chevron: Upending the status quo with an unexpected ABM approach​

Chevron Lubricants used a creative ABM campaign targeting 220 accounts, blending humor, AI-driven content, and personalized outreach to demonstrate the value of high-quality engine oil, achieving 80% engagement. See how Marketbridge helped.
  • Brand-to-Demand Marketing
  • Work Story

ZS Associates: Insight-based ABM shakes status quo and ignites demand

Together, ZS Associates and Marketbridge developed an insights-based ABM campaign targeting 30 existing high-priority accounts that would help open doors to senior leaders, build brand awareness and authority, and ultimately drive impressive demand for ZS's portfolio of pharmaceutical and biotech offerings.
  • Brand-to-Demand Marketing
  • Work Story

Oracle: One ABM campaign unifies two cloud offerings

Marketbridge helped Oracle create the “GO Unified” campaign targeting Finance and HR leaders. The campaign emphasized the benefits of upgrading respective on-premises ERP and HCM platforms to a unified cloud solution.
  • Brand-to-Demand Marketing
  • Work Story

Oracle: People-first campaign hits the ABM sweet spot

Marketbridge helped Oracle HCM Cloud create an account-based marketing (ABM) campaign, which inspired the strategy and creative hailing human resource (HR) professionals, informed the technology used to identify contacts in a 1:Few play, and motivated consistent alignment between Oracle Sales and Marketing teams.
  • Brand-to-Demand Marketing
  • Work Story

John Deere: Embracing a new audience

John Deere engages an emerging customer segment—the small non-commercial farmer—with a campaign so authentic that it brings some viewers to tears.
  • Brand-to-Demand Marketing
  • Whitepaper

Channel disruption: Navigating 5 fundamental shifts in healthcare marketing and sales channels

Drawing on deep industry expertise, this paper examines five disruptions impacting go-to-market strategy along with specific best practice solutions. Download the comprehensive 29-page whitepaper to learn more about navigating channel disruptions in healthcare.
  • Brand-to-Demand Marketing, Go-to-Market Strategy, Marketing Analytics & Data
  • Article

4 lead generation mistakes CMOs (and their teams) make

We’ve identified four common lead generation mistakes that CMOs and their teams make that hinder lead gen performance. Is your team suffering from these problems?
  • Brand-to-Demand Marketing, Marketing Analytics & Data