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Category: Go-to-Market Strategy

  • Article

The problem with B2B measurement

A breakdown of the true nature of the B2B pipeline, how buyers really move through decisions, why marketing and sales stages often misrepresent reality, and the gap between internal processes and customer expectations.
  • Go-to-Market Strategy, Marketing Analytics & Data
  • Article

Report card: Grading 2025 GTM predictions

A year-end look at how 2025's Go-to-Market predictions held up, from economic expectations and AI-driven transformation to the growing gap between rapid tech innovation and enterprise readiness.
  • Go-to-Market Strategy, Marketing Analytics & Data
  • Article

5 key takeaways on quality in go-to-market

Explore 5 key takeaways from the ANA and Marketbridge conference on moving toward quality marketing and analytics, for marketing leaders to evaluate and discuss.
  • Go-to-Market Strategy, Marketing Analytics & Data
  • Article

Sharpening the edge: How focused AI integration is transforming B2B sales organizations

Learn how focused AI integration is transforming B2B sales organizations—boosting efficiency with lead scoring, optimizing pricing, enabling real-time sales intelligence, and empowering teams to focus on strategic relationships.
  • Go-to-Market Strategy
  • Article

The case for GEO: A strategic imperative for ACA and Medicare marketing

Generative Engine Optimization (GEO) is transforming how consumers, from ACA enrollees to Medicare beneficiaries, research and select health insurance. Learn how your brand can stay visible and trusted in AI-powered conversations.
  • Go-to-Market Strategy
  • Article

Quality marketing analytics

Marketing is about people not just data. Learn how humanization of prospects and customers through quality-focused analytics transparency and ownership can reveal real insights improve decisions and drive long-term growth.
  • Go-to-Market Strategy, Marketing Analytics & Data
  • Whitepaper

Report: Marketbridge recognized in the Marketing Measurement Landscape

Marketbridge recognized in the Marketing Measurement and Optimization Services Landscape, Q3 2025. Access the report to evaluate providers, scenarios, and key capabilities.
  • Go-to-Market Strategy
  • Article

From quantity to quality: Rethinking healthcare marketing for long-term value

Why quality matters: learn how healthcare marketing can build trust in a distrustful society. By focusing on credibility, personalized messaging, and long-term value, providers can foster stronger patient connections and drive meaningful outcomes.
  • Go-to-Market Strategy, Marketing Analytics & Data
  • Article

Go-to-market strategies to combat platform lock-in

Platform lock-in forces advertisers and sellers to surrender economic rent through fees, discounts, and data loss. As platforms exert monopsony power, manufacturers face higher costs, weaker control of branding, and crowded marketplaces—unless they diversify, own data, and build trust.
  • Go-to-Market Strategy
  • Resource

CMO’s guide to needs-based marketing

Discover how to use AI-driven, needs-based marketing to align content with buyer intent and improve personalization at scale.
  • Go-to-Market Strategy