News & Press - Marketbridge

Category: Go-to-Market Strategy

Whitepaper

Channel disruption: Navigating 5 fundamental shifts in healthcare marketing and sales channels

Drawing on deep industry expertise, this paper examines five disruptions impacting go-to-market strategy along with specific best practice solutions. Download the comprehensive 29-page whitepaper to learn more about navigating channel disruptions in healthcare.

Brand-to-Demand Marketing, Go-to-Market Strategy, Marketing Analytics & Data

Article

3 channel partner challenges hindering your revenue growth

We’ve heard directly from our clients and survey respondents that partners struggle to adapt customer experience motions and solutions for new XaaS-driven revenues. So, in this blog, we cover three prevalent channel partner challenges technology leaders face in the race to XaaS success.

Go-to-Market Strategy

Article

B2B coverage design: Tactical and strategic

Coverage design models play a pivotal role in enabling organizations to drive profitable revenue growth while providing a superior customer experience. Learn more about what coverage design is in our blog.

Go-to-Market Strategy

Article

Choosing the right revenue motions for B2B growth

Revenue motions can dramatically increase the effectiveness of your marketing, sales, and service departments. But which revenue motion strategy is right for your business?

Go-to-Market Strategy

Article

A guide to segmentation and targeting in B2B marketing

Amidst shifting dynamics, segmentation and targeting serve as indispensable tools for businesses navigating the market effectively. Read the blog for common pitfalls and best practices in segmentation and targeting.

Go-to-Market Strategy

Article

Identify growth opportunities with SWOT and Ansoff analysis

The journey to business expansion is not without challenges, but understanding where to focus your efforts can be transformational. Learn how to identify, structure, and prioritize untapped growth opportunities to increase revenue.

Go-to-Market Strategy

Article

Redefining your B2B go-to-market strategy: A blueprint for growth

In the shifting sands of the digital era, business-to-business (B2B) sales and marketing motions have transformed drastically. Learn how to navigate the rapidly evolving B2B go-to-market landscape and future-proof your B2B go-to-market strategy.

Go-to-Market Strategy

Article

Surviving in a commoditized tech market

Characterized by stagnant growth and decreasing corporate profit margins, commoditized markets frequently result in reduced long-term growth investment and a prevailing 'play it safe' mentality. We cover 4 strategies for consistent growth in consumer tech companies.

Go-to-Market Strategy

Article

The retention imperative: Securing long-term revenue growth in healthcare

Learn more about how health insurance carriers can positively impact retention rates and sustain revenue growth in an increasingly competitive market by embracing innovation and putting members first.

Go-to-Market Strategy

Whitepaper

A roadmap for modern B2B go-to-market: Part 1 – growth design

‘Part 1: Growth Design’ explores the scope and history of go-to-market strategy and the technological innovations that are driving massive change in this discipline. Download the comprehensive 52-page whitepaper and learn more about this 3-part series.

Go-to-Market Strategy, Marketing Analytics & Data