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Category: Go-to-Market Strategy

  • Resource

The state of healthcare digital CX

The digital shift in healthcare: Are payers and providers keeping up? This report reveals CX trends from 1,000+ insured consumers—uncovering what’s working (and what’s not) across insurance shopping, care access, and wellness engagement.
  • Go-to-Market Strategy
  • Article

The rise of AI for marketing & sales

As generative AI continues to reshape sales and marketing, now is the time for leaders to take proactive steps toward adoption. This article outlines 6 key action items sales and marketing leaders can take.
  • Brand-to-Demand Marketing, Go-to-Market Strategy
  • Article

The VAR-to-MSP shift: It’s time to eat egg salad

It was once trendy to say “VARs are becoming MSPs.” Around 2015, it looked true. But most VARs never really made the jump. The ones that did thrive—but they are the exception, not the rule. Instead of convergence, it’s time to embrace divergence.
  • Go-to-Market Strategy
  • Case Study

New go-to-market sales strategy improves sales efficiency by 42%

Unfair sales coverage was holding growth back. Marketbridge’s new go-to-market strategy realigned segmentation and roles, cutting misalignment and influencing a 130% ARR jump.
  • Go-to-Market Strategy
  • Case Study

Insurance provider exceeds growth projections by 61% with strategic market expansion​

A national insurer tapped Marketbridge to guide their market expansion strategy—resulting in 61% growth, 100% expansion in existing markets, and tripled customer acquisition.
  • Go-to-Market Strategy
  • Case Study

SaaS company boosts opportunity value by 40% with competitive compensation

Marketbridge transformed a SaaS firm's sales strategy with a cutting-edge pay-for-performance plan, sparking a 40% jump in opportunity value while attracting elite talent and keeping costs lean.
  • Go-to-Market Strategy
  • Case Study

Designing competitive, customer-first positioning using direct research

With buyer insights and research-backed messaging, a large software provider shifted to a customer-first pitch—helping them stay competitive, align sales and marketing, and elevate market positioning.
  • Go-to-Market Strategy
  • Resource

2025 B2B sales benchmarks

Uncover what sets high-growth B2B SaaS sales teams apart, with insights into strategies, budgets, and go-to-market challenges.
  • Go-to-Market Strategy
  • Whitepaper

Enabling marketing innovation in highly regulated industries

This whitepaper explores the concept of an Innovation Lab, a dedicated platform where new, potentially significant marketing concepts and approaches are ideated and evaluated—then quickly developed, tested, analyzed, and quantified for expansion at scale.
  • Go-to-Market Strategy
  • Article

Survey pricing methodologies: Gabor-Granger vs. Van Westendorp

Compare Gabor-Granger and Van Westendorp in this survey pricing guide to find the best method for setting optimal price points.
  • Go-to-Market Strategy