News & Press - Marketbridge

Category: Go-to-Market Strategy

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Mapping buyer journeys for optimal engagement and go-to-market performance

CMOs and CROs face an increasingly complex environment to engage new buyers across a surplus of digital channels and shorter attention spans. Download the step-by-step framework to mapping buyer journeys and a case study showing how we put our methodology into practice.

Brand-to-Demand Marketing, Go-to-Market Strategy

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Designing a best of breed partner program

We know a well-designed partner program can set the stage for success. Download the framework for a comprehensive look at all components and three “quick start” areas for partner success.

Go-to-Market Strategy

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Cross-selling at scale

With the cost of customer acquisition generally estimated to run 3X to 25X that of cross-selling, the economics of cross-selling is compelling. Download the simplified framework and get four imperatives to cross-selling at scale.

Brand-to-Demand Marketing, Go-to-Market Strategy

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Blending art and science to optimize sales enablement content

The cornerstone of sales enablement is empowering sales resources with the right message in the right format for the right buying scenario. Download the framework for 11 go-dos to lay a foundation for a data-enabled content factory.

Brand-to-Demand Marketing, Go-to-Market Strategy

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Activating a persona-based messaging architecture

CMOs and product marketers face an increasingly high hurdle to engage personally with their prospective buyers. Download the framework for a 10-step checklist to creating actionable personas for incremental revenue growth.

Brand-to-Demand Marketing, Go-to-Market Strategy

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An ethnographic approach to drive customer loyalty

We’ve identified a six-step approach to improve the customer experience, ultimately helping you drive customer loyalty. Download the framework to learn about our approach to improving CX and get our checklist of nine to-dos to ensure research success.

Go-to-Market Strategy

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Choosing, building, and enabling routes-to-market for high performance

Companies that focus on go-to-market and match their routes-to-market with well-designed and operated channels generate more value. Download the framework to get a seven-step approach to designing a channel-centric strategy, and checklist for the 6 critical go-dos when embarking on a channel redesign.

Go-to-Market Strategy

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Conducting a data audit to prepare for digital sales transformation

There are seven key traits to establish a strong data foundation that will help prepare you for a successful digital sales transformation. Download the framework for these key traits and get nine actionable tasks to help you prepare for digital sales transformation.

Go-to-Market Strategy

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Building an agile sales enablement program roadmap

There are core building blocks of best-in-class sales enablement programs that are essential starting points for planning. Download the framework for four key steps to formalize and actualize an agile sales enablement roadmap.

Go-to-Market Strategy

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Overcoming 3 common barriers to create a data-driven sales culture

We’ve seen three common barriers that impede the successful adoption of data-driven insights by your sales channels. Download the framework for 10 go-dos to break through these adoption barriers and drive revenue growth.

Go-to-Market Strategy