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Category: Go-to-Market Strategy

Article

7 steps to optimize channel partner enablement

In this guide, we explore the seven steps of channel partner enablement that ensure relationships are as productive and profitable as possible. From customizing partner programs to leveraging advanced data analytics, read about these imperatives to transform your partner strategy into a powerful component of success.

Go-to-Market Strategy

Resource

Unlocking growth through the power of key account programs

For all the promises Key Account Programs (KAM) programs make around developing strategic relationships and driving sustainable revenue growth, almost half of KAMs fail or need to be rebuilt. Download the framework to learn how to develop a successful KAM program and get our checklist of …

Go-to-Market Strategy

Article

The power of aggregators in healthcare

Aggregators are an integral part of the health insurance landscape, offering companies the choice to actively capitalize on their strengths or passively receive sales. Read the blog to learn more about the power of aggregators in healthcare.

Go-to-Market Strategy

Article

Balancing self-service and agent-led channels in healthcare

To succeed in the healthcare industry, it is time to embrace the notion that channels don't choose customers; customers choose channels. Using the three key steps we cover in this blog, find the right balance between self-service and agent-led channels.

Go-to-Market Strategy

Whitepaper

A year-in-review: Marketing effectiveness trends

2023 was another fast-paced year when it came to marketing measurement. Download the whitepaper for an 14-page summary of marketing effectiveness trends from 2023 and predictions for 2024.

Go-to-Market Strategy, Marketing Analytics & Data

Whitepaper

A roadmap for modern B2B go-to-market: Part 2 – operations and analytics

The second whitepaper in our series, “A Roadmap to Modern B2B Go-to-Market,” encompasses two main topics that enable growth—Operations and Analytics. Download the comprehensive 47-page whitepaper and learn more about this 3-part series.

Go-to-Market Strategy, Marketing Analytics & Data

Whitepaper

Channel disruption: Navigating 5 fundamental shifts in healthcare marketing and sales channels

Drawing on deep industry expertise, this paper examines five disruptions impacting go-to-market strategy along with specific best practice solutions. Download the comprehensive 29-page whitepaper to learn more about navigating channel disruptions in healthcare.

Brand-to-Demand Marketing, Go-to-Market Strategy, Marketing Analytics & Data

Article

3 channel partner challenges hindering your revenue growth

We’ve heard directly from our clients and survey respondents that partners struggle to adapt customer experience motions and solutions for new XaaS-driven revenues. So, in this blog, we cover three prevalent channel partner challenges technology leaders face in the race to XaaS success.

Go-to-Market Strategy

Article

B2B coverage design: Tactical and strategic

Coverage design models play a pivotal role in enabling organizations to drive profitable revenue growth while providing a superior customer experience. Learn more about what coverage design is in our blog.

Go-to-Market Strategy

Article

Choosing the right revenue motions for B2B growth

Revenue motions can dramatically increase the effectiveness of your marketing, sales, and service departments. But which revenue motion strategy is right for your business?

Go-to-Market Strategy