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Category: Go-to-Market Strategy

Article

Survey pricing methodologies: Gabor-Granger vs. Van Westendorp

Compare Gabor-Granger and Van Westendorp in this survey pricing guide to find the best method for setting optimal price points.

Go-to-Market Strategy

Resource

The impact of AI on go-to-market strategies, programs, and investments

Whether you’re navigating the impact of AI on customer personalization, content development, or strategic agility, this report provides the insights needed to stay ahead of the curve.

Go-to-Market Strategy

Resource

Build a more effective and durable revenue engine through customer success

Customer Success (CS) has evolved from a reactive customer service role into a strategic imperative for B2B organizations. Download the framework for all the details on transforming your CS function and get our checklist of 6 to-dos.

Go-to-Market Strategy

Article

MaxDiff explained: Unlocking meaningful insights

MaxDiff, short for Maximum Difference Scaling, is a powerful tool that brings clarity to the often opaque world of market research. Discover why, when to, and how to use MaxDiff in our blog.

Go-to-Market Strategy

Article

7 steps to optimize channel partner enablement

In this guide, we explore the seven steps of channel partner enablement that ensure relationships are as productive and profitable as possible. From customizing partner programs to leveraging advanced data analytics, read about these imperatives to transform your partner strategy into a powerful component of success.

Go-to-Market Strategy

Resource

Unlocking growth through the power of key account programs

For all the promises Key Account Programs (KAM) programs make around developing strategic relationships and driving sustainable revenue growth, almost half of KAMs fail or need to be rebuilt. Download the framework to learn how to develop a successful KAM program and get our checklist of …

Go-to-Market Strategy

Article

The power of aggregators in healthcare

Aggregators are an integral part of the health insurance landscape, offering companies the choice to actively capitalize on their strengths or passively receive sales. Read the blog to learn more about the power of aggregators in healthcare.

Go-to-Market Strategy

Article

Balancing self-service and agent-led channels in healthcare

To succeed in the healthcare industry, it is time to embrace the notion that channels don't choose customers; customers choose channels. Using the three key steps we cover in this blog, find the right balance between self-service and agent-led channels.

Go-to-Market Strategy

Whitepaper

A year-in-review: Marketing effectiveness trends

2023 was another fast-paced year when it came to marketing measurement. Download the whitepaper for an 14-page summary of marketing effectiveness trends from 2023 and predictions for 2024.

Go-to-Market Strategy, Marketing Analytics & Data

Whitepaper

A roadmap for modern B2B go-to-market: Part 2 – operations and analytics

The second whitepaper in our series, “A Roadmap to Modern B2B Go-to-Market,” encompasses two main topics that enable growth—Operations and Analytics. Download the comprehensive 47-page whitepaper and learn more about this 3-part series.

Go-to-Market Strategy, Marketing Analytics & Data