News & Press - Marketbridge

Category: Marketing Analytics & Data

Case Study

Optimizing member outreach campaigns improves health outcomes

Does marketing actually drive preventive care? Learn how real-time testing and attribution modeling identified winning campaigns—boosting engagement, optimizing spend, and improving member health.

Marketing Analytics & Data

Case Study

Building a simple, actionable, measurable brand model

More buzz, better results. We helped this brand connect awareness to sales, shifting their strategy toward salience-driven marketing that keeps them top of mind—and top of the market.

Marketing Analytics & Data

Case Study

Behavioral segmentation improves brand marketing ROI

A deeper look into "new customers" revealed a hidden issue—true acquisitions were shrinking. We helped refine segmentation and brand investment to drive real growth.

Marketing Analytics & Data

Case Study

Driving customer acquisition efficiency with marketing science

Rising costs, fragmented insights—this healthcare payer needed a data-driven strategy. We built an integrated measurement system to optimize marketing spend and boost efficiency.

Marketing Analytics & Data

Case Study

Embedded support transforms marketing analytics team

A fast-moving marketing team needed to prove ROI, optimize spend, and scale insights. Marketbridge built analytics, attribution, and testing frameworks to unlock smarter growth.

Marketing Analytics & Data

Case Study

Measuring marketing’s impact across multiple sales channels

Marketbridge helped a tech client optimize their marketing budget across retail and D2C channels, driving a 9% sales increase. See how we uncovered key insights to optimize their budget.

Marketing Analytics & Data

Whitepaper

Measuring marketing’s effectiveness

The pressure to measure marketing’s success is on. So, how do marketing and analytics teams truly answer “what’s really working & what’s not?” This whitepaper solves the CMO imperative of proving profitability and measuring marketing effectiveness.

Marketing Analytics & Data

Whitepaper

5 areas where CMOs struggle in measuring ROI and where to focus

Despite a progression of technology, methods, and practices, we see 5 key challenges for CMOs driving and measuring ROI over the next decade. Download the whitepaper for an in-depth review of these 5 challenges.

Marketing Analytics & Data

Whitepaper

The next decade of Medicare Advantage: 2025 and beyond

Learn how the next decade will reward Medicare Advantage leaders who embrace agility, analytics, and a member-first approach.

Marketing Analytics & Data

Article

Exciting new MEP (Marketing Effectiveness Platform) features

Discover the latest Marketing Effectiveness Platform features with enhanced data integration, insights, and user-friendly tools!

Marketing Analytics & Data