News & Press - Marketbridge

Category: Marketing Analytics & Data

Resource

Peer insights webinar: Navigating Medicare and Medicaid marketing, sales, & retention in a dynamic environment

Access the recording of our recent Peer Insights Webinar, hosted live on July 8, 2025, to uncover impact of policy, demographic tipping point, and more.

Marketing Analytics & Data

Article

Five ways a CDP can help financial services marketers

Marketing leaders in financial services face legacy systems, siloed teams, and compliance hurdles. Composable CDPs offer a flexible path forward. Learn how to modernize your data strategy and drive results—without overhauling your infrastructure.

Marketing Analytics & Data

Article

Healthcare marketing needs a data strategy reset

Healthcare marketers are challenged by fragmented systems and siloed insights. Learn how composable CDPs, clean taxonomy, and smart integration drive attribution, personalization, and real outcomes without a full platform rebuild.

Marketing Analytics & Data

Article

The rise of composability in marketing stacks

Marketing leaders seek flexibility in Martech selection and licensing. Composable data lakes (GTMDL) provide greater control, scalability, and measurement than traditional CDPs, enabling smarter marketing with less risk and faster ROI. Discover how to modernize your stack now.

Marketing Analytics & Data

Article

The analytical marketer

The "Excel Effect" transformed enterprises by democratizing analysis. Today’s data tools are more powerful, but siloed. It’s time for marketing teams to merge craft and skill, own their data, and reclaim analytical control—no more guilds, no more barriers.

Marketing Analytics & Data

Article

AI-driven marketing use cases and watchouts

AI in marketing depends on clean, structured data. Discover how a Go-to-Market Data Lake (GTMDL) enables scalable AI use cases like content creation, predictive analytics, and decisioning—while avoiding pitfalls like poor data quality, high cost, and weak governance.

Marketing Analytics & Data

Article

The hidden costs of siloed ecosystem

Over a third of every benefits premium dollar may be lost to inefficiencies. With innovation stalled for a decade, it’s time to rethink the system. Learn how providers can streamline the ecosystem and gain a competitive edge.

Marketing Analytics & Data

Whitepaper

Beyond the CDP: Building a composable go-to-market data stack

Marketing needs better data, not more software. See how a GTMDL can unlock real insight and growth—download the whitepaper.

Marketing Analytics & Data

Article

Intentional AI use for employee benefits marketers

AI is transforming employee benefits through acceleration, insights, and workflows. Learn how organizations can enhance productivity without losing the value of human intuition, empathy, and creativity in this evolving space.

Marketing Analytics & Data

Article

Building brand trust in the crowded benefits market

The group benefits ecosystem—insurance and retirement products—is a growing market in the United States. Employees now have more options than ever, whether enrolling family members or adding auxiliary products to their plan. Unfortunately, as the market grows, competition gets fiercer.

Marketing Analytics & Data