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Category: Marketing Analytics & Data

Declining Member Lifetime Value in Medicare Advantage market

One of the forces driving this stagnation is the decline of MLV, which has been pressured by three primary factors: declining member tenure, stagnant CMS payments, and increasing claims costs. For information on how to succeed in the face of declining MLV, read the full article.

How the demographic cliff shapes Medicare Advantage success

The Medicare Advantage market faces a demographic cliff as the number of Medicare-eligible seniors peaks and begins to decline. With shrinking applicant pools, increased competition, and rising marketing costs, carriers must rethink their approach to stay ahead.

5 forces stalling Medicare Advantage growth in the next decade

Stalling growth of the Medicare Advantage industry is driven by five key forces. To explore these forces and how to navigate them effectively, read the full article.

How advertisers should respond to low consumer confidence & uncertainty

With consumer confidence declining and activism on the rise, advertisers must adapt. From brand investment to smarter budget allocation, staying strategic is key. Learn how to navigate these shifts and prepare for what’s ahead.

Optimizing member outreach campaigns improves health outcomes

Does marketing actually drive preventive care? Learn how real-time testing and attribution modeling identified winning campaigns—boosting engagement, optimizing spend, and improving member health.

Building a simple, actionable, measurable brand model

More buzz, better results. We helped this brand connect awareness to sales, shifting their strategy toward salience-driven marketing that keeps them top of mind—and top of the market.

Behavioral segmentation improves brand marketing ROI

A deeper look into "new customers" revealed a hidden issue—true acquisitions were shrinking. We helped refine segmentation and brand investment to drive real growth.

Driving customer acquisition efficiency with marketing science

Rising costs, fragmented insights—this healthcare payer needed a data-driven strategy. We built an integrated measurement system to optimize marketing spend and boost efficiency.

Embedded support transforms marketing analytics team

A fast-moving marketing team needed to prove ROI, optimize spend, and scale insights. Marketbridge built analytics, attribution, and testing frameworks to unlock smarter growth.

Measuring marketing’s impact across multiple sales channels

Marketbridge helped a tech client optimize their marketing budget across retail and D2C channels, driving a 9% sales increase. See how we uncovered key insights to optimize their budget.
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