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Share of voice (SOV)

Share of Voice (SOV) measures the presence or visibility of a company in comparison to its competitors across various marketing channels. SOV is often tracked through metrics like the percentage of media mentions, advertising share, or social media activity that a company commands within its industry. A higher share of voice typically correlates with greater brand awareness and, ultimately, more market share, making it an essential KPI for evaluating the effectiveness of marketing campaigns.

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