Awareness

Brand awareness refers to the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services. It represents how well a brand is recognized by potential customers and how effectively it stands out in the marketplace. High brand awareness is a key goal in marketing as it is often the first step in the buying process, leading to brand consideration and, ultimately, purchase decisions. Effective strategies to boost brand awareness include advertising, public relations, social media engagement, and memorable branding elements.

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Agency Services

Building a simple, actionable, measurable brand model

More buzz, better results. We helped this brand connect awareness to sales, shifting their strategy toward salience-driven marketing that keeps them top of mind—and top of the market.

Accelerate growth through test-and-learn marketing culture

In the face of shrinking budgets and heightened internal pressure, marketing leaders are tasked with doing more with less. This 20-page whitepaper explores these challenges and provides steps to an efficient, measurable, and scalable marketing approach.

Measuring the impact of brand marketing on business growth

Businesses with direct customer ties have a unique advantage in driving sales. However, they often struggle to measure the long-term benefits of brand and upper-funnel marketing—focusing instead on short-term gains. This framework unpacks the value of brand marketing and how to measure its impact for …

Optimizing B2B return on marketing investment

There are three key inputs to optimize B2B return on marketing investment as well as critical dos and don’ts. Download the framework for detail into these inputs and get six critical dos and don’ts to optimize your B2B marketing mix.
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