Awareness
Brand awareness refers to the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services. It represents how well a brand is recognized by potential customers and how effectively it stands out in the marketplace. High brand awareness is a key goal in marketing as it is often the first step in the buying process, leading to brand consideration and, ultimately, purchase decisions. Effective strategies to boost brand awareness include advertising, public relations, social media engagement, and memorable branding elements.