Insights

From in-depth research to thought-provoking articles, explore insights that help you accelerate
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Whitepaper

Marketing Analytics & Data

Beyond the CDP: Building a composable go-to-market data stack

Marketing needs better data, not more software. See how a GTMDL can unlock real insight and growth—download the whitepaper.

Article

Marketing Analytics & Data

Intentional AI use for employee benefits marketers

AI is transforming employee benefits through acceleration, insights, and workflows. Learn how organizations can enhance productivity without losing the value of human intuition, empathy, and creativity in this evolving space.

Article

Marketing Analytics & Data

Building brand trust in the crowded benefits market

The group benefits ecosystem—insurance and retirement products—is a growing market in the United States. Employees now have more options than ever, whether enrolling family members or adding auxiliary products to their plan. Unfortunately, as the market grows, competition gets fiercer.

Article

Marketing Analytics & Data

The case for embedded marketing analytics: why internal teams can’t do it alone

Why internal marketing teams often struggle with analytics and how embedded third-party experts drive smarter, faster, and lasting decisions.

Article

Marketing Analytics & Data

Declining Member Lifetime Value in Medicare Advantage market

One of the forces driving this stagnation is the decline of MLV, which has been pressured by three primary factors: declining member tenure, stagnant CMS payments, and increasing claims costs. For information on how to succeed in the face of declining MLV, read the full article.

Article

Marketing Analytics & Data

How the demographic cliff shapes Medicare Advantage success

The Medicare Advantage market faces a demographic cliff as the number of Medicare-eligible seniors peaks and begins to decline. With shrinking applicant pools, increased competition, and rising marketing costs, carriers must rethink their approach to stay ahead.

Article

Marketing Analytics & Data

5 forces stalling Medicare Advantage growth in the next decade

Stalling growth of the Medicare Advantage industry is driven by five key forces. To explore these forces and how to navigate them effectively, read the full article.

Article

Marketing Analytics & Data

How advertisers should respond to low consumer confidence & uncertainty

With consumer confidence declining and activism on the rise, advertisers must adapt. From brand investment to smarter budget allocation, staying strategic is key. Learn how to navigate these shifts and prepare for what’s ahead.

Case Study

Marketing Analytics & Data

Optimizing member outreach campaigns improves health outcomes

Does marketing actually drive preventive care? Learn how real-time testing and attribution modeling identified winning campaigns—boosting engagement, optimizing spend, and improving member health.

Agency Services

Case Study

Marketing Analytics & Data

Building a simple, actionable, measurable brand model

More buzz, better results. We helped this brand connect awareness to sales, shifting their strategy toward salience-driven marketing that keeps them top of mind—and top of the market.

Agency Services

Case Study

Marketing Analytics & Data

Behavioral segmentation improves brand marketing ROI

A deeper look into "new customers" revealed a hidden issue—true acquisitions were shrinking. We helped refine segmentation and brand investment to drive real growth.

Agency Services

Case Study

Marketing Analytics & Data

Driving customer acquisition efficiency with marketing science

Rising costs, fragmented insights—this healthcare payer needed a data-driven strategy. We built an integrated measurement system to optimize marketing spend and boost efficiency.

Go-to-Market Glossary

With over 25 years of experience helping Fortune 1000 clients solve the toughest B2C and B2B marketing and sales challenges, we know Go-to-Market®. We created the definitive glossary of go-to-market terms to help your organization get on the same page, whether you work in revenue operations, marketing, sales, product, or customer success. Driving actual growth requires alignment across the organization—and being clear on terms is the first step.

Insights

Featured

Beyond the CDP: Building a composable go-to-market data stack

Intentional AI use for employee benefits marketers

Building brand trust in the crowded benefits market

The case for embedded marketing analytics: why internal teams can’t do it alone

Declining Member Lifetime Value in Medicare Advantage market

How the demographic cliff shapes Medicare Advantage success

5 forces stalling Medicare Advantage growth in the next decade

How advertisers should respond to low consumer confidence & uncertainty

Optimizing member outreach campaigns improves health outcomes

Building a simple, actionable, measurable brand model

Behavioral segmentation improves brand marketing ROI

Driving customer acquisition efficiency with marketing science

Go-to-Market Glossary

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Featured

Beyond the CDP: Building a composable go-to-market data stack

Intentional AI use for employee benefits marketers

Building brand trust in the crowded benefits market

The case for embedded marketing analytics: why internal teams can’t do it alone

Declining Member Lifetime Value in Medicare Advantage market

How the demographic cliff shapes Medicare Advantage success

5 forces stalling Medicare Advantage growth in the next decade

How advertisers should respond to low consumer confidence & uncertainty

Optimizing member outreach campaigns improves health outcomes

Building a simple, actionable, measurable brand model

Behavioral segmentation improves brand marketing ROI

Driving customer acquisition efficiency with marketing science

Go-to-Market Glossary

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