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We are Marketbridge.

Growth consulting and marketing for modern leaders.

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Services overview
Consulting Services
Agency Services
products

Go-to-Market
Strategy

Marketing Analytics
& Data

Brand-to-Demand
Marketing

Public Relations &
Communications

Intelisent a division
of Marketbridge

The industry’s most
powerful direct mail
analytics platform

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Industries overview

Technology

Build mindshare and market share fast

Financial Services

Accelerate performance and build future-ready foundations

Consumer

Create experiences
that build affinity and
fuel sales

Science & Innovation

Translate complexity, inspire confidence, amplify impact

Healthcare

Drive growth amid mounting complexity

Industrial

Make fresh inroads
and deepen existing relationships

High Growth

Shape innovative brands, gain visibility and build authority

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See all work

Consulting Services

Read GTM Strategy and Marketing Analytics & Data case studies.

Agency Services

See Brand-to-Demand Marketing and PR & Communications work.

Clients in the news

Explore top media coverage secured for PR clients.

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Insights

From in-depth research to thought-provoking articles, explore insights that help you accelerate
results and rethink what’s possible.

Categories:
Type
Industries

Featured

  • Article
  • Go-to-Market Strategy, Marketing Analytics & Data

Quality marketing analytics

Marketing is about people not just data. Learn how humanization of prospects and customers through quality-focused analytics transparency and ownership can reveal real insights improve decisions and drive long-term growth.
  • Resource
  • Marketing Analytics & Data

Unified Marketing Measurement

Unified Marketing Measurement (UMM) unites MMM, MTA, and testing into one system for a complete view of marketing ROI. Discover how UMM links long-term brand impact with real-time insights—read the full guide.
Marketbridge for MMM MTA
  • Article
  • Marketing Analytics & Data

Why Marketbridge for MMM or MTA: Principles of our open-source approach

Many MMM and MTA solutions miss the mark with slow results, black-box models, and weak brand metrics. Marketbridge’s white box, open-source approach solves these challenges with accurate attribution, real-time updates, and actionable growth insights.
  • Article
  • Go-to-Market Strategy, Marketing Analytics & Data

From quantity to quality: Rethinking healthcare marketing for long-term value

Why quality matters: learn how healthcare marketing can build trust in a distrustful society. By focusing on credibility, personalized messaging, and long-term value, providers can foster stronger patient connections and drive meaningful outcomes.
  • Article
  • Marketing Analytics & Data

Down-funnel channels: Duplicative, distribution taxing, or accretive?

Media Mix Models often over-attribute down-funnel demand capture channels like paid search and affiliates. Learn how to distinguish duplicative from distribution tax channels, measure downside elasticity, and identify truly accretive drivers of growth.
  • Resource
  • Marketing Analytics & Data

Peer insights webinar: Navigating Medicare and Medicaid marketing, sales, & retention in a dynamic environment

Access the recording of our recent Peer Insights Webinar, hosted live on July 8, 2025, to uncover impact of policy, demographic tipping point, and more.
  • Article
  • Marketing Analytics & Data

Five ways a CDP can help financial services marketers

Marketing leaders in financial services face legacy systems, siloed teams, and compliance hurdles. Composable CDPs offer a flexible path forward. Learn how to modernize your data strategy and drive results—without overhauling your infrastructure.
  • Article
  • Marketing Analytics & Data

Healthcare marketing needs a data strategy reset

Healthcare marketers are challenged by fragmented systems and siloed insights. Learn how composable CDPs, clean taxonomy, and smart integration drive attribution, personalization, and real outcomes without a full platform rebuild.
  • Article
  • Marketing Analytics & Data

The rise of composability in marketing stacks

Marketing leaders seek flexibility in Martech selection and licensing. Composable data lakes (GTMDL) provide greater control, scalability, and measurement than traditional CDPs, enabling smarter marketing with less risk and faster ROI. Discover how to modernize your stack now.
  • Article
  • Marketing Analytics & Data

The analytical marketer

The "Excel Effect" transformed enterprises by democratizing analysis. Today’s data tools are more powerful, but siloed. It’s time for marketing teams to merge craft and skill, own their data, and reclaim analytical control—no more guilds, no more barriers.
  • Article
  • Marketing Analytics & Data

AI-driven marketing use cases and watchouts

AI in marketing depends on clean, structured data. Discover how a Go-to-Market Data Lake (GTMDL) enables scalable AI use cases like content creation, predictive analytics, and decisioning—while avoiding pitfalls like poor data quality, high cost, and weak governance.
  • Article
  • Marketing Analytics & Data

The hidden costs of siloed ecosystem

Over a third of every benefits premium dollar may be lost to inefficiencies. With innovation stalled for a decade, it’s time to rethink the system. Learn how providers can streamline the ecosystem and gain a competitive edge.

Go-to-Market Glossary

With over 25 years of experience helping Fortune 1000 clients solve the toughest B2C and B2B marketing and sales challenges, we know Go-to-Market®. We created the definitive glossary of go-to-market terms to help your organization get on the same page, whether you work in revenue operations, marketing, sales, product, or customer success. Driving actual growth requires alignment across the organization—and being clear on terms is the first step.

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