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We are Marketbridge.

Growth consulting and marketing for modern leaders.

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Services overview
Consulting Services
Agency Services
products

Go-to-Market
Strategy

Marketing Analytics
& Data

Brand-to-Demand
Marketing

Public Relations &
Communications

Intelisent a division
of Marketbridge

The industry’s most
powerful direct mail
analytics platform

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Industries overview

Technology

Build mindshare and market share fast

Financial Services

Accelerate performance and build future-ready foundations

Consumer

Create experiences
that build affinity and
fuel sales

Science & Innovation

Translate complexity, inspire confidence, amplify impact

Healthcare

Drive growth amid mounting complexity

Industrial

Make fresh inroads
and deepen existing relationships

High Growth

Shape innovative brands, gain visibility and build authority

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See all work

Consulting Services

Read GTM Strategy and Marketing Analytics & Data case studies.

Agency Services

See Brand-to-Demand Marketing and PR & Communications work.

Clients in the news

Explore top media coverage secured for PR clients.

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Insights

From in-depth research to thought-provoking articles, explore insights that help you accelerate
results and rethink what’s possible.

Categories:
Type
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Featured

  • Case Study
  • Marketing Analytics & Data

Embedded support transforms marketing analytics team

A fast-moving marketing team needed to prove ROI, optimize spend, and scale insights. Marketbridge built analytics, attribution, and testing frameworks to unlock smarter growth.
Agency Services
  • Case Study
  • Marketing Analytics & Data

Measuring marketing’s impact across multiple sales channels

Marketbridge helped a tech client optimize their marketing budget across retail and D2C channels, driving a 9% sales increase. See how we uncovered key insights to optimize their budget.
measuring marketing's effectiveness second edition
  • Whitepaper
  • Marketing Analytics & Data

Measuring marketing’s effectiveness

The pressure to measure marketing’s success is on. So, how do marketing and analytics teams truly answer “what’s really working & what’s not?” This whitepaper solves the CMO imperative of proving profitability and measuring marketing effectiveness.
  • Whitepaper
  • Marketing Analytics & Data

5 areas where CMOs struggle in measuring ROI and where to focus

Despite a progression of technology, methods, and practices, we see 5 key challenges for CMOs driving and measuring ROI over the next decade. Download the whitepaper for an in-depth review of these 5 challenges.
  • Whitepaper
  • Marketing Analytics & Data

The next decade of Medicare Advantage: 2025 and beyond

Learn how the next decade will reward Medicare Advantage leaders who embrace agility, analytics, and a member-first approach.
  • Article
  • Marketing Analytics & Data

Exciting new MEP (Marketing Effectiveness Platform) features

Discover the latest Marketing Effectiveness Platform features with enhanced data integration, insights, and user-friendly tools!
  • Article
  • Marketing Analytics & Data

Introducing Integrated Testing-Mix-Attribution

The article outlines how Integrated Testing and Mix Attribution improve marketing strategies by combining real-time testing with historical data analysis. This approach helps businesses optimize performance, refine decision-making, and balance short-term gains with long-term goals.
marketing mix modeling example
  • Article
  • Marketing Analytics & Data

Marketing mix modeling example

Explore our comprehensive marketing mix modeling example to understand how various channels and factors impact business outcomes.
how does multi touch attribution work
  • Article
  • Marketing Analytics & Data

How does multi touch attribution work?

How does multi-touch attribution work? Discover how MTA assigns value to every customer interaction to improve marketing effectiveness.
mmm vs mta
  • Article
  • Marketing Analytics & Data

MMM vs MTA 

Discover the key differences and benefits of MMM vs MTA in marketing attribution and how both methodologies enhance marketing effectiveness.
  • Whitepaper
  • Marketing Analytics & Data

Accelerate growth through test-and-learn marketing culture

In the face of shrinking budgets and heightened internal pressure, marketing leaders are tasked with doing more with less. This 20-page whitepaper explores these challenges and provides steps to an efficient, measurable, and scalable marketing approach.
measure marketing effectiveness
  • Article
  • Marketing Analytics & Data

How to measure marketing effectiveness for acquisition and member campaigns

It's crucial to measure marketing effectiveness for acquisition and member marketing campaigns to make informed, data-driven decisions that optimize budget allocation and drive positive outcomes. While each marketing method presents challenges, we walk through various measurement techniques and strategies can be employed to overcome these obstacles.

Go-to-Market Glossary

With over 25 years of experience helping Fortune 1000 clients solve the toughest B2C and B2B marketing and sales challenges, we know Go-to-Market®. We created the definitive glossary of go-to-market terms to help your organization get on the same page, whether you work in revenue operations, marketing, sales, product, or customer success. Driving actual growth requires alignment across the organization—and being clear on terms is the first step.

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