Solutions

GTM
Consulting

Marketing &
Communications

Marketing
Science

Technology
Solutions

Use Cases/
Expertise

We are Marketbridge.
Growth consulting and marketing for modern leaders.
Play Video
Play video

Ready to reinvent growth? Let's connect.

Contact us

Marketbridge insights

Explore white papers, articles, research and more to gain fresh perspectives and actionable advice that can accelerate performance and help you reinvent growth.

Explore by topic area

Growth
Strategy

Demand
Generation & ABM

Marketing
Effectiveness

Creative
& Content

Modern
Martech

All Insights

Resource Type
Select option ()
All
Categories
Select option ()
All
Search
  • Framework

4 best practices for activating digital selling

Organizations struggle with the intricacies of modern marketing technology, notably traditional Customer Data Platforms (CDPs). Despite a solid 67% adoption rate, Gartner's findings reveal a striking reality: only a mere 17% report high utilization. Explore the benefits of developing and maintaining owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based Customer Data Platforms (CDPs).
  • Digital Experiences, Engagement Design, Operational Optimization, Sales Channel Effectiveness
  • Framework

10 steps for building foolproof customer segmentations

Organizations struggle with the intricacies of modern marketing technology, notably traditional Customer Data Platforms (CDPs). Despite a solid 67% adoption rate, Gartner's findings reveal a striking reality: only a mere 17% report high utilization. Explore the benefits of developing and maintaining owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based Customer Data Platforms (CDPs).
  • Audience Insights, Marketing Planning
  • Article

Health insurance leaders: How to assess your underperforming markets

There are nine imperatives for health insurance leaders that, when jointly implemented, are the building blocks for market success. Assess your markets with our complimentary download to achieve your market-level goals.
  • Brand and Messaging, Marketing Effectiveneness, Sales Channel Effectiveness
  • Article

The problem with multiple customer segmentations

It can be tempting to create the perfect segmentation; however, multiple customer segmentations are almost always a mistake. Download our checklist "10 Step Checklist for Creating Actionable Segmentations and Personas" for additional insights.
  • Growth Strategy
  • White Paper

5 areas that CMOs struggle in measuring ROI and where to focus

Organizations struggle with the intricacies of modern marketing technology, notably traditional Customer Data Platforms (CDPs). Despite a solid 67% adoption rate, Gartner's findings reveal a striking reality: only a mere 17% report high utilization. Explore the benefits of developing and maintaining owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based Customer Data Platforms (CDPs).
  • Marketing Effectiveneness
  • White Paper

Measuring marketing’s effectiveness

Organizations struggle with the intricacies of modern marketing technology, notably traditional Customer Data Platforms (CDPs). Despite a solid 67% adoption rate, Gartner's findings reveal a striking reality: only a mere 17% report high utilization. Explore the benefits of developing and maintaining owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based Customer Data Platforms (CDPs).
  • Marketing Effectiveneness
  • Framework

Enabling strategic agility through sales compensation

Organizations struggle with the intricacies of modern marketing technology, notably traditional Customer Data Platforms (CDPs). Despite a solid 67% adoption rate, Gartner's findings reveal a striking reality: only a mere 17% report high utilization. Explore the benefits of developing and maintaining owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based Customer Data Platforms (CDPs).
  • Operational Optimization
  • Article

3 “must-have” foundational marketing assets for success

While there are several foundational marketing assets businesses should develop, we share three that every business MUST have.
  • Brand and Messaging
  • Framework

3 steps to using data to idle defection risk and improve retention

Organizations struggle with the intricacies of modern marketing technology, notably traditional Customer Data Platforms (CDPs). Despite a solid 67% adoption rate, Gartner's findings reveal a striking reality: only a mere 17% report high utilization. Explore the benefits of developing and maintaining owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based Customer Data Platforms (CDPs).
  • Engagement Design

Subscribe
to our insights

Skip to content