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Conducting a data audit to prepare for digital sales transformation

A digitally transformed sales force has seven key traits across “who”, “what”, and “why” data

Digital transformation is a critical topic for most commercial leaders. However, there is a common misconception that digital transformation is largely about picking the right software. In reality, it is much more than that and requires a strong foundational understanding of data and data sources. This foundational data understanding can ultimately make or break your transition to systematic sales decision-making.

Download the framework for seven key traits and get nine actionable tasks to help you prepare for digital sales transformation.

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Brand-to-Demand Marketing, Public Relations & Communications

GEO webinar: AI’s new frontier of brand visibility

Access the recording of our recent webinar on GEO (Generative Engine Optimization), hosted live by Niall Moran on 9/2/2025, and learn how to keep up with AI's new frontier of brand visibility.

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Marketing Analytics & Data

Unified Marketing Measurement

Unified Marketing Measurement (UMM) unites MMM, MTA, and testing into one system for a complete view of marketing ROI. Discover how UMM links long-term brand impact with real-time insights—read the full guide.

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Go-to-Market Strategy

Report: Marketbridge recognized in the Marketing Measurement Landscape

Marketbridge recognized in the Marketing Measurement and Optimization Services Landscape, Q3 2025. Access the report to evaluate providers, scenarios, and key capabilities.

Building an agile sales enablement program roadmap

Push beyond basics to deliver measurable ROI and sales innovation

Onboarding and ongoing skills development are now table stakes in the world of sales enablement. As customers enter the sales funnel later, companies must be armed with the right message at the right time for the right customer to drive effective engagement.

Top-performing sales enablement programs drive deeper seller resonance and program innovation at a market segment or role level to ensure actionability. Our core building blocks of best-in-class sales enablement programs are essential starting points.

Download the framework for four key steps to formalize and actualize an agile sales enablement roadmap.

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Brand-to-Demand Marketing, Public Relations & Communications

GEO webinar: AI’s new frontier of brand visibility

Access the recording of our recent webinar on GEO (Generative Engine Optimization), hosted live by Niall Moran on 9/2/2025, and learn how to keep up with AI's new frontier of brand visibility.

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Go-to-Market Strategy

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Marketbridge recognized in the Marketing Measurement and Optimization Services Landscape, Q3 2025. Access the report to evaluate providers, scenarios, and key capabilities.

Overcoming 3 common barriers to create a data-driven sales culture

Three areas of data-driven sales activation breakdowns

Today’s companies are investing millions in marketing and customer analytics to seek out a competitive edge. But, companies are realizing the return on that investment requires behavior change in sales channels. Are you missing that piece? We’ve seen three common barriers that impede the successful adoption of data-driven insights by your sales channels.

Download the framework for 10 go-dos to break through the three common adoption barriers and drive revenue growth.

Thank you for Downloading

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What’s next?

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Brand-to-Demand Marketing, Public Relations & Communications

GEO webinar: AI’s new frontier of brand visibility

Access the recording of our recent webinar on GEO (Generative Engine Optimization), hosted live by Niall Moran on 9/2/2025, and learn how to keep up with AI's new frontier of brand visibility.

Resource

Marketing Analytics & Data

Unified Marketing Measurement

Whitepaper

Go-to-Market Strategy

Report: Marketbridge recognized in the Marketing Measurement Landscape

Marketbridge recognized in the Marketing Measurement and Optimization Services Landscape, Q3 2025. Access the report to evaluate providers, scenarios, and key capabilities.

Resource Type: Resource

Conducting a data audit to prepare for digital sales transformation

Conducting a data audit to prepare for digital sales transformation

A digitally transformed sales force has seven key traits across “who”, “what”, and “why” data

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s next?

GEO webinar: AI’s new frontier of brand visibility

Unified Marketing Measurement

Report: Marketbridge recognized in the Marketing Measurement Landscape

Building an agile sales enablement program roadmap

Building an agile sales enablement program roadmap

Push beyond basics to deliver measurable ROI and sales innovation

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s next?

GEO webinar: AI’s new frontier of brand visibility

Unified Marketing Measurement

Report: Marketbridge recognized in the Marketing Measurement Landscape

Overcoming 3 common barriers to create a data-driven sales culture

Overcoming 3 common barriers to create a data-driven sales culture

Three areas of data-driven sales activation breakdowns

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s next?

GEO webinar: AI’s new frontier of brand visibility

Unified Marketing Measurement

Report: Marketbridge recognized in the Marketing Measurement Landscape

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