Marketbridge white logo - Mobile
Contact

Resource Type: Work Story

FIS: Cinematic storytelling yields results and recognition

FIS: Cinematic storytelling yields results and recognition

Fintech buyers face a volume problem: too much content, not enough distinction or memorability. FIS, a global financial technology leader, recognized the need to break through with more differentiated storytelling. Together, we concepted, produced and launched a creative video series that would strengthen brand affinity and stand out with decision-makers at 53 of the world’s biggest financial institutions, all while gaining industry recognition in the marketing world.

Moving from strategy to story

FIS has a strong strategic platform in their Money Lifecycle framework, which articulates the way money moves: from at rest, to in motion, to at work. With FIS acting as the connective tissue, every phase works in harmony. The challenge wasn’t defining this story—it was illustrating it in an unforgettable way. We needed to transform a complex enterprise narrative into an experience executives would choose to watch, enjoy and share.

Keywords:

, , , ,

Lights. Camera. Money.

We concepted and produced a three-part episodic video series, each film opening a metaphorical “door” into a distinct phase of the Money Lifecycle. Cinematic live action, stylized animation and immersive sound design brought abstract financial concepts into sharp, human focus. A single on-camera narrator delivered direct monologues, guiding viewers through the interconnected worlds of Money at Rest, Money in Motion and Money at Work. Motion graphics created a cohesive visual language across the series and helped articulate the story and keep viewers engaged.

Multi-channel orchestration amplifies the story

Strong creative demands strong distribution that gets the right eyeballs on the work at the right time. We surrounded senior decision-makers at 53 strategic accounts with a coordinated program across LinkedIn, programmatic display, native placements and outbound email. Every element—from video player UX to follow-up messaging—was designed for a frictionless infotainment experience. Each film reinforced the last, deepening familiarity with the Money Lifecycle narrative across buying groups. Each touchpoint drove to a dedicated landing hub featuring the full series. Episodes rotated individually and collectively to encourage repeat visits and sustained engagement.

FIS: Cinematic storytelling yields results and recognition image

The Money Lifecycle campaign exemplified the power of strategic orchestration—leveraging multi-channel, multi-touch engagement to drive measurable impact across the client journey. From awareness to conversion, every touchpoint was intentional, leading to improved engagement and positive movement in pipeline performance.

Christina Handy | VP, Account-Based Marketing | FIS

High-quality storytelling drives 100% engagement

When cinematic storytelling meets disciplined execution, results follow. All 53 strategic accounts engaged with the content. The series generated 7M+ impressions and 6,500+ clicks, driving sustained attention and measurable pipeline momentum among FIS’ most valuable institutions.

strategic accounts engaged
53
impressions
7 M+
clicks
6500 +

This hyper-targeted campaign not only elevated awareness but also sparked meaningful engagement with our most strategic clients. It’s a testament to the power of data-driven creativity and shared vision.

Vincent Bahk | SVP, Head of Marketing | FIS

Recognized for raising the bar on creativity

“The Money Lifecycle” video series was named a Webby Honoree for B2B Branded Content in the Advertising, Media & PR category at the 30th Annual Webby Awards. Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international awards organization honoring excellence on the Internet.

Honorees like Marketbridge and FIS are redefining what’s possible on the Internet, pushing creativity and innovation forward in bold and unexpected ways.

Nick Borenstein | General Manager |The Webby Awards

Storytelling that performs is the standard

By bringing cinematic craft to enterprise fintech, we helped FIS turn a strategic framework into a compelling creative experience—one that earned attention, drove engagement and reinforced the brand’s central role in the Money Lifecycle. For complex B2B brands, the takeaway is simple: when you treat your audience like viewers, not targets, you drive brand impact and advantage. And that’s a standard worth standing behind.

FIS: Building editorial authority worldwide

FIS: Building editorial authority worldwide

Global financial technology leader FIS needed to make its new positioning unmissable to C-suite decision-makers across eight global markets — and drive measurable brand lift at the highest levels. Together, we launched a thought-leadership blitz with top-tier publishers that married scale with surgical precision to embed the brand in the world’s most trusted editorial voices. The campaign delivered exceptional lifts in awareness, favorability, consideration and trust, setting a new standard in the financial services industry.

In B2B, trust is the new currency. And trust has to be earned. To earn the attention of top fintech decision-makers, we embedded deep FIS executive thought leadership where they seek insights — in the world’s most trusted business media. The result? Engagement was off the charts, and trust in FIS soared double digits.

Vincent Bahk | SVP, Head of Marketing | FIS

Engineering editorial authority

Our mandate was to turn brand repositioning into editorial authority that translated to trust. Rather than product-driven messaging, we walked the talk and led with executive voices — activating twelve leader-authored articles on finance, AI and digital transformation, tackling the timely, high-stakes topics shaping the industry. Placements spanned top global business platforms, reaching the audience where they actively seek innovation. Each execution tied back to FIS’ positioning, “Bringing the World’s Money into Harmony,” making the promise visible and credible at every touchpoint.

Orchestrating attention at scale

The campaign rolled out across seven premium partners: LinkedIn, AdDaptive and five tier-one publishers — Bloomberg, WSJ, FT, The Economist and Forbes. Assets were sequenced across digital video, programmatic and sponsored content, driving to a dedicated landing page that maintained cohesion across the campaign.

When attention becomes trust

Authority-driven placements and cumulative exposure delivered extended time-on-page and strong video completion rates. A LinkedIn Kantar study confirmed major brand lift at the highest levels of the market:

trust
+ 16.4 %
brand awareness
+ 13.5 %
favorability
+ 9.5 %
consideration
+ 12.9 %

AI and Digital Transformation content achieved a 1.17% CTR — four times benchmark. Video completion rates topped 55%. Across key content themes — including Core Banking and Digital Solutions — performance exceeded expectations by 60–75%. Risk-focused content on WSJ and Bloomberg beat CTR benchmarks by 160% and time spent by 40%. These results reflected not just visibility gains, but measurable increases in credibility among senior decision-makers.

Brand trust fuels market advantage

This campaign demonstrates the power of shifting the role of brand from one of support to one of true commercial impact. By leading with executive voices and embedding FIS within the most credible editorial platforms, we helped transform repositioning into trust and market momentum. Media investment became lasting brand equity — elevating FIS to must-watch authority in global finance. “Bringing the World’s Money into Harmony” moved from promise to proof in the environments C-suite leaders trust most—positioning FIS for sustained leadership in a trust-driven B2B market.

Westcoast: Future‑ready performance powered by AI

Westcoast: Future‑ready performance powered
by AI

Following a long-standing partnership with Westcoast, we recognised the need to proactively adopt AI to support the next chapter of their journey. We launched Accelerate Impact, a strategic AI transformation to equip the CMO to lead on AI, and position Westcoast as the distributor of choice for vendors demanding measurable ROI.

AI wasn’t a gimmick: we embedded it with purpose across automation, optimisation and enhancement to solve real challenges in a fast‑evolving market and deliver tangible results across the marketing function.

Transforming marketing effectiveness through AI

We started with deliberate, data‑led foundations, analysing performance dashboards, service lines, timelines and operational metrics to pinpoint where AI could have the biggest impact. From this, we implemented three core pillars:

  • Automation to drive efficient ways of working (hands‑on prompt‑engineering enablement for the team)
  • Optimisation to improve effectiveness (custom models trained on Westcoast brand, audience and campaign data to raise brief and copy quality)
  • Enhancement to unlock innovative ways of working (AI‑assisted creative, SEO uplift, and experimentation)

The intent was clear: help Westcoast deliver more value to vendors, protect and grow MDF, and strengthen day‑to‑day collaboration, all underpinned by ethical governance throughout.

Prove the value. Build confidence. Scale with intention.

The program began with a structured pilot to validate the impact of AI on live workflows. Models were trained on brand guidelines, historic campaigns and audience insight to ensure outputs felt authentic and vendor‑ready from day one.

Workshops across the marketing team enabled adoption quickly, with ongoing pulse feedback informing further training and refinement. As confidence grew, we scaled AI from isolated use cases to a fully embedded operating model, supporting everything from content creation to digital optimization and creative enhancement.

Westcoast work story

Since the workshop session with Marketbridge, my day-to-day use of AI has significantly increased. This has helped me be more efficient with my time and allows me to use that time in the right places to support my teams and the business. A truly valuable experience.

Sam Thrower, Head of Marketing

Our AI tools

To ensure accuracy, protection of Westcoast data and high‑quality outputs, Accelerate Impact combined a carefully selected suite of AI tools:

ChatGPT custom models:

the backbone of copy creation, trained extensively on Westcoast’s brand guidelines, briefs and past campaigns; governed by a structured five‑step process

Copyleaks:

to validate originality and protecting SEO performance

Predictive analytics & A/B testing tools:

providing insight into campaign performance to strengthen vendor strategy and guide MDF investment

AI‑driven SEO tooling:

to elevate Westcoast’s digital footprint with optimised metadata and gap analysis

AI workflow tooling & prompt frameworks:

to enable consistent, repeatable efficiency across teams

Intelligent automation that delivered

The impact of Accelerate Impact was immediate, improving speed, quality and operational efficiency across the marketing function. Alongside stronger vendor competitiveness and increased MDF potential through better insight and faster activation, we achieved:

hours saved weekly through AI‑driven workflow automation
30 +
reduction in copy creation time
93 %
reduction in content production cost
50 %
increase in bespoke visuals
22 %
reduction in stock imagery
50 %

Marketbridge’s proactive and integrated approach to deploying AI across Westcoast has been singularly significant in not only driving value through efficiency and productivity but also in educating us and strategically driving our transformation. As a true extension of our team, Marketbridge’s capability and excellence in AI, combined with their fundamental understanding of our marketing objectives, continue to add even more value to our business, our partners and our growth.

Jess Tyley, CMO, Westcoast

Giacom: Efficiency & effectiveness powered by AI

Giacom: Efficiency & effectiveness powered
by AI

In a landscape where partners demand simplicity and competitors move fast, inconsistent product experiences create friction that no business can afford. Following a recent merger of three organisations, Giacom inherited a catalogue of 1,500 products, each with disconnected experiences, competing messages, and fragmented tones of voice. Add the complexity of an industry challenged to deliver results amidst shrinking budgets, stringent deadlines, and intense competition, it gave Giacom a unique challenge to deliver measurable results efficiently and quickly.

Driving marketing effectiveness

With a tight deadline of 12 weeks against an estimated 1,624 days to deliver using traditional marketing methods, we turned to AI to do what conventional approaches simply couldn’t. It became our ally, enabling us to drive marketing effectiveness and unlock new efficiencies at speed. Guided by Giacom’s trust in us to uphold ethical AI practices and safeguard sensitive product data, we used tools not as shortcuts, but as catalysts to deliver smarter and faster results.

Giacom work story

We had a big challenge ahead with a tight deadline to launch our new product information platform. We leant on advisory and expertise to find a solution and define an AI-first approach. Not only did we have short deadlines, but we also needed all content that was produced aligned to our brand proposition.​

Paul McCabe, Chief Digital Officer, Giacom

Making the impossible, possible

To prove the value of AI, an initial pilot allowed us to identify and test the best AI tools for the campaign. Ensuring the use of ethical AI practices and robust governance, the initial pilot phase demonstrated that the overall project could be delivered within the deadlines set.

Ongoing testing proved that we could successfully execute product messaging in bulk – allowing the campaign to be delivered in 90 days compared to the estimated 1,624 days.

Our AI partners

Because precision mattered as much as speed, we deployed a combination of trusted AI partners, each playing a critical role in ensuring accuracy, consistency, and protection of Giacom’s product data.

SmallPDF:

to summarise each supplied PDF and pull out relevant product information

Numerous.ai:

to apply Giacom’s brand tone of voice to summarised content

ChatGPT API:

to execute pilot exercise at scale

Copilot:

to locate vendor product page URLs and align ToV at scale

SummariseGPT:

an open-source application to allow for summarising URLs and documents at scale

Intelligent automation that delivered

For Giacom, delivering a product information tool that required all new content aligned to their 1,500 product portfolio seemed like an impossible task. Based on manual copywriting time, it was anticipated that this would take over 1,624 days to deliver – time that didn’t exist with only a 12-week window. With AI as our ally, the results speak for themselves:

reduction in time to deliver
1920 %
reduction in investment required from £1m
£ 65 k
partners migrated to one consistent, connected experience
6000

Our combined drive for an AI-forward approach perfectly solved our challenge - not only bringing efficiencies but also ensured the production of consistent, high-quality content.

Paul McCabe, Chief Digital Officer, Giacom

The Henry Royce Institute: Launching the UK’s first national materials innovation strategy

The Henry Royce Institute: Launching the UK’s first national materials innovation strategy

The Henry Royce Institute faced the critical task of launching the UK’s first-ever National Materials Innovation Strategy—a groundbreaking initiative with the potential to transform the nation’s materials sector. The challenge was multifaceted: they needed to communicate complex technical content to diverse audiences, secure meaningful media coverage beyond their typical scientific publications, and build awareness among key industry sectors including healthcare, sustainability, and advanced manufacturing.

The strategy represented a significant opportunity to position the UK as a global leader in materials innovation, with projections to double materials-specific jobs to 52,000 by 2035 and add £4.4 billion to the UK economy. However, translating these ambitious goals into compelling narratives that would resonate with policymakers, industry leaders, and media required specialist expertise in strategic communications and stakeholder engagement.

The Henry Royce Institute image

Developing and executing a comprehensive communications strategy

Marketbridge developed and executed a comprehensive communications strategy spanning four months, from November 2024 through March 2025. The approach combined deep stakeholder engagement with targeted media relations and thought leadership positioning.

Working closely with strategy collaborators, Marketbridge developed core messaging frameworks, identified key impact points, and created a hero video to anchor the campaign. The team helped secure ministerial quotes and developed a comprehensive press release that would serve as the foundation for all subsequent communications.

The January launch event at the Houses of Parliament was supported by real-time social media coverage, targeted media pitches across tier 1 nationals, trade publications, and broadcast outlets. Marketbridge provided comprehensive media training and briefing materials to ensure spokespeople were prepared for any questions or challenges.

Following the launch, Marketbridge executed a targeted and sustained social media and thought leadership campaign, securing long-form contributed articles in sector-specific publications covering healthcare, sustainability, and materials 4.0 applications. This approach ensured the strategy’s recommendations reached decision-makers in each target sector.

Keywords:

, , , ,

Delivering results across multiple avenues

The campaign delivered exceptional results across multiple avenues, successfully establishing the National Materials Innovation Strategy as a key industry initiative while significantly raising the profile of the Henry Royce Institute. Highlights include:

Media relations

Social media

high-impact media articles secured
0
reach
0 K
unique engagements
0
average engagement rate
0 %
  • Securing 18 high-impact media articles with a combined reach of 739,280 people
  • 38% of coverage appeared in publications outside the Royce’s typical remit, successfully expanding their audience and generating a measurable uptick in media mentions compared to pre-launch monitoring
  • Secured coverage across prestigious outlets including Physics World, Chemistry World, Professional Engineering and the Financial Times’ sister publication Sustainable Views
  • Secured four high salience contributed thought leadership pieces in target sector publications
  • The anchor social media video reached over 5,000 users and generated 871 unique engagements
  • Sector-specific social media posts achieved double the typical social media engagement rate, averaging 20%

The campaign successfully translated complex technical strategy into accessible, compelling narratives that resonated with diverse stakeholders, establishing the groundwork for the strategy’s long-term success and the Henry Royce Institute’s continued leadership in materials innovation.

Delivering results across multiple avenues

The campaign delivered exceptional results across multiple avenues, successfully establishing the National Materials Innovation Strategy as a key industry initiative while significantly raising the profile of the Henry Royce Institute. Highlights include:

Media relations

high-impact media articles secured
0
reach
0 K

Social media

unique engagements
0
average engagement rate
0 %
  • Securing 18 high-impact media articles with a combined reach of 739,280 people
  • 38% of coverage appeared in publications outside the Royce’s typical remit, successfully expanding their audience and generating a measurable uptick in media mentions compared to pre-launch monitoring
  • Secured coverage across prestigious outlets including Physics World, Chemistry World, Professional Engineering and the Financial Times’ sister publication Sustainable Views
  • Secured four high salience contributed thought leadership pieces in target sector publications
  • The anchor social media video reached over 5,000 users and generated 871 unique engagements
  • Sector-specific social media posts achieved double the typical social media engagement rate, averaging 20%

The campaign successfully translated complex technical strategy into accessible, compelling narratives that resonated with diverse stakeholders, establishing the groundwork for the strategy’s long-term success and the Henry Royce Institute’s continued leadership in materials innovation.

The Henry Royce Institute image
The Henry Royce Institute image

The brilliant team at Marketbridge were instrumental in the successful launch of the Royce-facilitated National Materials Innovation Strategy. The team’s ability to combine strategic communications with brilliant execution ensured our messages reached our key stakeholders -  from Parliamentarians and Policy officials to materials scientists and industry leaders. The team’s expertise in media engagement, social amplification and thought leadership not only elevated the visibility of the Strategy, but in the process raised the Royce profile. I’m very grateful for such an excellent campaign partner – and extension of our in-house team.

Judith Holcroft, Head of Communications and Engagement, The Henry Royce Institute

Serrala: Doubling down on heritage to inspire a global brand positioning

Serrala: Doubling down on heritage to inspire a global brand positioning

Serrala has its roots in Germany, where it runs a mature, successful business. As they headed into their 40th year in business, they appointed Marketbridge to develop a strategic brand message and refreshed visual identity to position Serrala as an end-to-end finance solution, build brand loyalty, and ultimately support the delivery of substantial global growth targets.

The new identity would need to address relatively low levels of awareness outside of Germany. It also needed to enable the business to join the dots between individual product offerings, and support cross-selling across the portfolio in a more connected way.

Serrala: Doubling down on heritage to inspire a global brand positioning featured image
Serrala pinnacle look-up

Leveraging heritage to redefine the future of finance

The Serrala brand has immense heritage in delivering much needed Germanic quality & precision to the world of finance.

Leaning into the German heritage of Serrala allows us to leverage this globally recognised quality of excellent engineering for the brand and transcend the specifics of product or technology. It also gives us a platform to bring an emotional angle to the messaging.

Keywords:

, , , , ,

This positioning reflects Serrala’s longstanding commitment to engineering prowess and the quality and precision of their offering. It provides a way to encapsulate the value of this heritage for customers without needing to rely on product features and benefits. With this defined, we moved on to refresh Serrala’s visual identity, building on existing elements such as the pinnacle logo, and introducing a bold, modern color palette, a photography style that’s full of the life and warmth, and a unique and expressive set of illustrations.

Serrala brand guidelines
Serrala brand guidelines
Serrrala mockup
Serrrala mockup

Bringing the new Serrala brand to life worldwide

It was critical the new brand was embraced by the global Serrala team so we ensured they were provided with everything they would need for this to happen.

We created comprehensive brand guidelines and equipped the team with all the practical items they would need including templates, PowerPoints, social posts and letterhead right through to Teams backgrounds and screensavers.

We supported the worldwide internal and market launch of the new brand, providing live brand training to 800 Serralians and supporting vital sales buy-in and activation via online platforms, as well as a rollout at SAP inside Las Vegas.

Big thanks for all the beautiful work, love and creativity you’ve poured into making our brand dreams come true!

Fabiola Enciso, Chief Marketing Officer, Serrala

Lumen: Redefining ABM success

Lumen: Redefining ABM success

Lumen, a global enterprise technology brand came to Marketbridge with the ask to accelerate their adoption of ABM, with the long-term goal of running an account-based strategy at scale across their entire marketing organization.

The company wanted to more accurately target and convert new customers. Lumen’s current demand generation campaign model and infrastructure was performing sub optimally—and particularly struggled to capture intent across wider, harder-to-reach buying groups.

The company also needed to solve for the impact of these changes on its teams, technology stack, marketing language they use, KPI set, and mechanisms for reporting success.

Lumen: Redefining ABM success featured image

The objective was two-fold

  1. Create a strategic sales and marketing 1:few ABM program that accurately targets, attracts, and drives prospects through the funnel, and…
  2. Successfully train Lumen’s sales and marketing teams to self-manage the program.
Lumen: Upgrade your digital transformation strategy
Lumen ad
Lumen ad
Lumen ad

Target audience

The campaign focused on a diverse set of internal and external audiences that aligned with Lumen’s strategic priorities.

Externally, the campaign targeted three primary audience segments: public sector, mid-market, and large enterprise. Within public sector, we engaged IT decision-makers, security professionals, and C-suite executives from federal, state, and local government healthcare and public administration organizations. For mid-market, we honed in on tech-laggard companies in need of communications and networking solutions—while also cross-selling to customers seeking security and application migration. Large enterprise efforts focused on retail, finance, and technology sectors, engaging businesses undergoing digital transformation, modernizing legacy systems, or seeking application modernization.

Building a solution that sustainably scales

To accelerate Lumen’s ABM launch, we needed to build a custom, hybrid solution that could sustainably scale.

We knew the initial go-to-market needed to leverage existing data sources, while also adding an operationalized intent layer. This would allow us to slowly introduce new account-based tactics and metrics, while still maintaining and reporting on Lumen’s existing demand generation KPIs. In parallel, the model we built would need to be accompanied by a training program to ensure Lumen could eventually own and run it themselves.

Keywords:

, , , , , , ,
Lumen framework

A robust ABM framework that combined strategy, tools, and training to address Lumen’s unique marketing challenges. At the heart of this effort was the creation of an ABM playbook—a dynamic library of pre-configured, agnostic plays designed to guide Lumen’s marketing team. Each play came with detailed notes on use cases, expected outcomes, and content recommendations, ensuring flexibility and scalability for future campaigns. We complemented this with a tech stack orchestration flow diagram, outlining the processes and tools required to execute 1:few or 1:many campaigns seamlessly.

To increase engagement within target industries, we developed a suite of new content, including eBooks tailored to the specific challenges of the retail and finance clusters. These materials were supported by personalized proposals and a mix of print and digital follow-ups. We also collaborated with thought leaders and publishers like HBR, MIT, and Foundry to create high-value content pieces that positioned Lumen as an authority in key sectors. These efforts were amplified through paid media campaigns on platforms like Demandbase and LinkedIn, ensuring precise targeting based on account intent signals.

Lumen ad

Driving measurable gain across key segments

Within just six months, Lumen successfully transitioned its field marketing teams to adopt ABM practices, positioning them for continued ownership and growth of the program.

Tactically, the campaign delivered impressive outcomes across key segments. In the large enterprise vertical, proactive proposals exceeded expectations, with the finance cluster achieving a 264% increase in funnel size and a 131% increase in open opportunities. Retail efforts saw moderate gains, including a 10.2% increase in open opportunities.

Public sector outreach was highly successful. In healthcare, Demandbase campaigns exceeded impression goals, while LinkedIn achieved a 0.84% click-through rate, surpassing benchmarks. Public administration campaigns generated over 6 million impressions on Demandbase, while email initiatives achieved a 32% open rate—significantly outperforming industry standards.

Finance cluster

Retail

Public sector

increase in funnel size
264 %
increase in open opportunities
131 %
increase in open opportunities
10.2 %
impressions on Demandbase
6 M

By driving measurable gains in funnel growth, engagement, and open opportunities, the campaign not only advanced Lumen’s business objectives but also equipped their teams with the tools and training to sustain long-term success in a highly competitive market.

Driving measurable gain across key segments

Within just six months, Lumen successfully transitioned its field marketing teams to adopt ABM practices, positioning them for continued ownership and growth of the program.

Tactically, the campaign delivered impressive outcomes across key segments. In the large enterprise vertical, proactive proposals exceeded expectations, with the finance cluster achieving a 264% increase in funnel size and a 131% increase in open opportunities. Retail efforts saw moderate gains, including a 10.2% increase in open opportunities.

Public sector outreach was highly successful. In healthcare, Demandbase campaigns exceeded impression goals, while LinkedIn achieved a 0.84% click-through rate, surpassing benchmarks. Public administration campaigns generated over 6 million impressions on Demandbase, while email initiatives achieved a 32% open rate—significantly outperforming industry standards.

Finance cluster

increase in funnel size
264 %
increase in open opportunities
131 %

Retail

increase in open opportunities
10.2 %

Public sector

impressions on Demandbase
6 M

By driving measurable gains in funnel growth, engagement, and open opportunities, the campaign not only advanced Lumen’s business objectives but also equipped their teams with the tools and training to sustain long-term success in a highly competitive market.

Otonomo: Shaping the future of mobility

Otonomo: Shaping the future of mobility

After going public in 2021, acquiring two mobility technology companies in 2021 and 2022 and hiring a proven CMO, Otonomo was transitioning from being an Israeli-based car data company to a global organization shaping the mobility economy with a breadth of mobility data, backed by AI.

Marketbridge was tasked with developing Otonomo’s new, modern brand story and visual identity. This strategic partnership included a new logo, new brand guidelines, persona development, messaging architecture, completely new website and a suite of branded collateral and marketing assets.

Building a future-forward identity

Marketbridge worked closely with Otonomo to get to know and evaluate their brand. A brand study and audience questionnaire was performed to gather insights and baseline brand perception. Insights gathered, along with agency conducted interviews with Otonomo’s leadership team + leaders from both companies acquired translated into a strategic brief, highlighting the market opportunity to the creative team.

We created a unique, modern, future-forward brand identity with a brand story that greatly inspired the global Otonomo team to continue to grow with the organization. Brand guidelines, templates and trainings were provided for the marketing and Otonomo design teams to facilitate company-wide adoption. A variety of internal brand reveal assets, including a brand announcement video were created and presented at a in person all-hands.

Keywords:

, , , ,

The thinking, creative, and client service Marketbridge provided is unmatched.

Fred Kohout, Chief Marketing Officer, Otonomo

Chevron: Delo makes the choice clear

Chevron: Delo makes the choice clear

When the stakes are high—like in the industrial industry where competition is fierce and margins razor thin—there’s no room for error. Every decision impacts not only the operation but also the people it serves, from emergency responders and food haulers to cement trucks and school buses. This brand-meets-demand campaign for Chevron Delo proved to commercial fleet managers that choosing the right engine oil can not only alleviate operational pain points but deliver a business edge.

Not all oils are created equal

Choose Delo serves as a powerful wake-up call to industry professionals, reminding them that every decision counts—especially when it comes to engine protection. The message is clear: Your choice can make or break your ability to compete. With striking, moody lighting and bold imagery of real people and heavy equipment in authentic work environments, the campaign creative struck an emotional and emphatic chord.

Keywords:

, , , , , ,

“This campaign was thoughtfully designed to educate fleet operators about the crucial role of engine oil while offering proven solutions to their most pressing challenges—all through the lens of their industry.”

Walt M. Collier​, Americas Brand Manager for Delo engine oils and ancillary products

Calling all strategic-minded fleet managers

To bring the audience insight and big idea to life, we created a video series built specifically to hit home with the individuals tasked with keeping commercial fleets on the job, featuring a range of real-world companies that have made Delo heavy-duty engine oil part of their success. A strategic blend of cross-industry “anthemic” and vertical-specific versions ensured content would resonate well with targeted industry prospects. ​Then, we took it a step further.

Straight from the mouths of Delo users

Leveraging the momentum of the initial campaign, we dug even deeper, going straight to businesses who did, in fact, choose Delo. This was a unique opportunity for key decision makers at real companies to share their stories in an authentic, unfiltered way. In their own words, they revealed the challenges they faced and how transitioning to Delo transformed their operations. By adding “I” to the “Choose” Delo concept language, we spoke directly to the individuals making these choices at their own companies, tapping into the powerful emotions and business realities at stake.

Smart campaign choices pay off

Our seven Choose Delo videos outperformed industry benchmarks, achieving a CPM of $3.02 on Facebook (78% below $14 benchmark) and $20.08 on LinkedIn (49% below $40 benchmark).​The impact of this success laid the groundwork for expansion with the ​“I Choose Delo” testimonial campaign, featuring actual industry fleet managers sharing their stories of what the Delo difference means to them.

0 M

video views

0 K

engagements

$ 0.1

cost per action

“We harnessed the power of authentic voices—real people who are passionate about their companies and their commitment to deliver. Sharing their unique stories in their own words connected with industry decision makers on a deeper level.”

Walt M. Collier​, Americas Brand Manager for Delo engine oils and ancillary products

FLIR: (Re)staking a claim with a powerful call to adventure

FLIR: (Re)staking a claim with a powerful call to adventure

FLIR, a leader in marine thermal and enhanced vision cameras, has built a renowned reputation for quality and reliability. But lower-cost alternatives were creeping in, threatening mind and market share and skewing FLIR’s brand perception. Marketbridge developed an integrated campaign blending messaging, creative development and media activation that would re-establish FLIR’s reputation as the supreme choice for serious boaters.

Going high in a race to the bottom

FLIR, a Teledyne company, has been trusted for over 30 years by first responders, commercial mariners and recreational boaters. However, a growing number of lower-cost alternatives are positioning themselves as comparable in quality, creating a race-to-the-bottom dynamic. Primary research targeting FLIR customers confirmed that video quality and reliability drive purchasing decisions, outweighing price concerns. Maintaining FLIR’s leadership meant reinforcing its performance advantages in an increasingly cost-driven market.

At the same time, FLIR faced a unique challenge: a dealer-driven sales model that limits direct consumer engagement. To sustain brand preference and influence purchases, we needed a strategy that reached and resonated with boaters despite the indirect sales approach.

Keywords:

, , , , , , , , , , ,

FLIR more. Fear less.

Creatively, our big idea was “Fearless,” a call to adventure that addressed boaters’ caution in low-visibility conditions while reinforcing brand recognition by aiding pronunciation. Rather than avoiding night boating or adverse weather, FLIR customers could embrace every journey with confidence, knowing they had the dependability that cheaper alternatives lack. The campaign showcased real-world use cases, emphasizing FLIR’s trusted, high-quality performance in safe navigation for mariners, law enforcement and commercial operators—reinforcing the brand’s superiority over competitors that cut costs by sacrificing reliability.

“Put that headline on a T-shirt!”

Regional Sales Manager, FLIR

An integrated campaign for a B2B2C world

Unlike direct-to-consumer brands, FLIR relies on dealers, meaning brand awareness and demand generation had to work alongside dealer enablement. The go-to-market plan combined paid and organic media to drive both end-user demand and dealer participation. Paid media included programmatic digital banners, targeted print ads and social campaigns on Facebook and Instagram, while organic efforts leveraged SEO-driven blog articles, branded video content and community engagement. CRM tools and analytics tracked performance, refined targeting and supported both dealer and consumer engagement.

Execution spanned

 

  • Digital banners and social media assets targeting high-intent audiences

  • Print advertising in key industry publications

  • Geofencing and retail media placements at West Marine and MarineMax to drive awareness and engagement at the point of sale

  • SEO and content optimizations on FLIR’s website and campaign landing pages to improve organic visibility and reinforce positioning 

Have no fear, big results are here!

The campaign reaffirmed FLIR’s market leadership, resonating with commercial and recreational audiences while supporting dealer-driven sales conversations. By focusing on what serious boaters value most—quality, reliability and performance—FLIR reinforced its position as the top choice in marine cameras, proving that with FLIR, no boater has to fear what they can’t see.

0 %+

YoY organic branded searches

0 M

impressions
across channels

0 K

in-store impressions