About us overview

Leadership

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growth

We are Marketbridge.

Growth consulting and marketing for modern leaders.

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Solutions overview

GTM
Consulting

Marketing &
Communications

Marketing
Science

Technology
Solutions

Use Cases/
Expertise

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Industries overview

Technology

Build mindshare and market share fast

Financial Services

Accelerate performance and build future-ready foundations

Consumer

Create experiences
that build affinity and
fuel sales

Healthcare

Drive growth amid mounting complexity

Industrial

Make fresh inroads
and deepen existing relationships

High Growth

Shape innovative brands, gain visibility and build authority

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Andy Hasselwander

CAO, Strategy Consulting

Andy is Chief Analytics Officer, helping growth leaders turn data to insights into profits.

Over the course of his 20+ year career, Andy has pioneered methodologies across attribution, insights and optimization, and built the firm’s original marketing data warehouse. Andy has led over 50 engagements with Fortune 500 clients across technology, financial services, healthcare and consumer segments.

Articles

  • Article

Exciting new MEP (Marketing Effectiveness Platform) features

Discover the latest Marketing Effectiveness Platform features with enhanced data integration, insights, and user-friendly tools!
  • Marketing Effectiveneness
  • Article

Introducing Integrated Testing-Mix-Attribution

The article outlines how Integrated Testing and Mix Attribution improve marketing strategies by combining real-time testing with historical data analysis. This approach helps businesses optimize performance, refine decision-making, and balance short-term gains with long-term goals.
  • Marketing Effectiveneness
  • Article

Marketing mix modeling example

Explore our comprehensive marketing mix modeling example to understand how various channels and factors impact business outcomes.
  • Marketing Effectiveneness
  • Article

How does multi touch attribution work?

How does multi-touch attribution work? Discover how MTA assigns value to every customer interaction to improve marketing effectiveness.
  • Marketing Effectiveneness
  • Article

MMM vs MTA 

Discover the key differences and benefits of MMM vs MTA in marketing attribution and how both methodologies enhance marketing effectiveness.
  • Marketing Effectiveneness
  • Article

5 essential jobs in a go-to-market analytics team

Mastering the five essential jobs in a go-to-market analytics team—reporting, true analysis, targeting and segmentation, measurement, and prediction—is key to unlocking success. Read through the blog to learn about each job, gain additional insights, and get best practices for optimal results.
  • Embedded Analytics

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reinvent growth?

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