Andy Hasselwander

CAO, Strategy Consulting

Andy is Chief Analytics Officer, helping growth leaders turn data to insights into profits.

Over the course of his 20+ year career, Andy has pioneered methodologies across attribution, insights and optimization, and built the firm’s original marketing data warehouse. Andy has led over 50 engagements with Fortune 500 clients across technology, financial services, healthcare and consumer segments.

Articles

Article

Marketing Analytics & Data

The analytical marketer

The "Excel Effect" transformed enterprises by democratizing analysis. Today’s data tools are more powerful, but siloed. It’s time for marketing teams to merge craft and skill, own their data, and reclaim analytical control—no more guilds, no more barriers.

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Marketing Analytics & Data

Exciting new MEP (Marketing Effectiveness Platform) features

Discover the latest Marketing Effectiveness Platform features with enhanced data integration, insights, and user-friendly tools!

Article

Marketing Analytics & Data

Introducing Integrated Testing-Mix-Attribution

The article outlines how Integrated Testing and Mix Attribution improve marketing strategies by combining real-time testing with historical data analysis. This approach helps businesses optimize performance, refine decision-making, and balance short-term gains with long-term goals.

Article

Marketing Analytics & Data

Marketing mix modeling example

Explore our comprehensive marketing mix modeling example to understand how various channels and factors impact business outcomes.

Article

Marketing Analytics & Data

How does multi touch attribution work?

How does multi-touch attribution work? Discover how MTA assigns value to every customer interaction to improve marketing effectiveness.

Article

Marketing Analytics & Data

MMM vs MTA

Discover the key differences and benefits of MMM vs MTA in marketing attribution and how both methodologies enhance marketing effectiveness.

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