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Marketing Analytics & Data

When buyers go dark: Measuring marketing impact in the age of AI

Jared Lampal, Manager, Marketing Analytics Consulting, explores how AI is making B2B buyer activity harder to observe and why that’s creating a reckoning in how businesses can successfully measure marketing effectiveness.

Video

Brand-to-Demand Marketing

Marketbridge named Demandbase’s 2026 Service Partner of the Year

Demandbase’s Vanessa Willett, Vice President, Partner Ecosystem, joined Marketbridge’s Jill Melchionda, Managing Director, Corporate Marketing & Partnerships, to talk about the partnership behind the award and what comes next.

Resource

Go-to-Market Strategy

The executive guide to B2B GTM measurement

B2B leaders are being asked harder questions about growth investment. What actually created revenue? What would have happened anyway? And where should the next dollar go? The Executive Guide to B2B Measurement introduces a new standard built around how B2B growth really happens.

Article

Go-to-Market Strategy

The four gaps bleeding the B2B pipeline

Amy Grucela, Managing Director, Strategy, explores why signal, ownership, orchestration and visibility failures drain revenue from otherwise capable B2B systems.

Article

Go-to-Market Strategy

Healthcare B2B buying momentum is a pattern, not a signal

This article builds on the Marketbridge and Demandbase webinar, “Winning Complex Healthcare Deals,” which explored how healthcare companies can recognize buying momentum earlier and coordinate action across complex buying groups.

On-Demand Webinar

Go-to-Market Strategy

Winning complex healthcare deals

Access the recording of our webinar to learn how B2B healthcare companies identify buying momentum & accelerate pipeline.

Article

Go-to-Market Strategy

Marketbridge is now a LinkedIn ads certified agency

Claire Byrnes, Director of Social Media, shares more about Marketbridge’s new LinkedIn Ads Agency Certification and what that means for our clients.

Article

Brand-to-Demand Marketing

How AI decides who to trust in health insurance

Healthcare Vertical Lead Melanie Russo explores how AI is changing the way business and consumer health insurance buyers research, compare and choose plans—and what organizations must do to earn trust and visibility with AI answer engines.

Video

Go-to-Market Strategy

Why B2B performance measurement needs to evolve

B2B Performance Measurement must evolve to reflect today’s buyer journey and provide a clearer view across signals and buying groups.

Article

Marketing Analytics & Data

An AI operating system for marketing analytics

Can analytics teams trust AI without eroding judgment? Andy Hasselwander outlines an AI Operating System for Marketing Analytics that prioritizes quality, modularity, and DevOps discipline, arguing that speed without rigor could quietly undermine trust.

Article

Go-to-Market Strategy

How health plans are unlocking millions through smarter direct mail

Healthcare Vertical Lead Melanie Russo explores how health plans can uncover millions in hidden marketing value by improving direct mail visibility, strengthening campaign measurement, and making existing marketing investments work harder.

On-Demand Webinar

Go-to-Market Strategy

Break down silos: How leading B2B orgs are orchestrating revenue

Access the recording of our webinar to learn about the strategies top B2B teams are using to improve alignment, strengthen handoffs, and turn fragmented go-to-market activity into more consistent revenue performance.

Go-to-Market Glossary

With over 25 years of experience helping Fortune 1000 clients solve the toughest B2C and B2B marketing and sales challenges, we know Go-to-Market®. We created the definitive glossary of go-to-market terms to help your organization get on the same page, whether you work in revenue operations, marketing, sales, product, or customer success. Driving actual growth requires alignment across the organization—and being clear on terms is the first step.

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Featured

When buyers go dark: Measuring marketing impact in the age of AI

Marketbridge named Demandbase’s 2026 Service Partner of the Year

The executive guide to B2B GTM measurement

The four gaps bleeding the B2B pipeline

Healthcare B2B buying momentum is a pattern, not a signal

Winning complex healthcare deals

Marketbridge is now a LinkedIn ads certified agency

How AI decides who to trust in health insurance

Why B2B performance measurement needs to evolve

An AI operating system for marketing analytics

How health plans are unlocking millions through smarter direct mail

Break down silos: How leading B2B orgs are orchestrating revenue

Go-to-Market Glossary

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