In five years, the term “digital selling” will be a thing of the past. It will be the way businesses operate, capture data, and provide the best customer experience. Just like brick-and-mortar shopping evolved into a more lucrative e-commerce avenue, by 2040, 95% of all B2B purchases will take place digitally. However, building organizational change around digital sales requires ownership and holistic acceptance to attain higher ROI and more efficient channel economics.

With market shifts and competitive disruption rapidly accelerating, companies must develop agile structures and programs that drive commercial agility. Yet, many companies struggle to connect strategy with operations and create sales compensation plans that align with organizational goals.

Download the framework for three go-dos to ensure your compensation program supports collaborative, strategic imperatives.

Marketing and sales leaders have found that Account-Based Marketing (ABM) programs haven’t lived up to the promise and hype. While many view ABM as a marketing-led initiative, it requires maniacal focus from not just marketing—but also sales and customer experience. The best-in-class focus on ABM revenue growth strategy where sales and marketing teams collaborate to create personalized buying experiences for a mutually identified set of priority accounts.

Download the framework for five go-dos to drive account-based marketing revenue performance.

As customers gain more control and raise expectations in their buying processes (and digital disruption accelerates competitive encroachment), ensuring superior customer experiences that drive retention and repurchase is the surest path to sustainable revenue growth. Effectively executing this imperative requires data-driven approaches that ensure the delivery of the right message, at the right time, to the right buyer through the right channel.

Download the framework for eight go-dos to idle defection risk and improve retention and CX.

It might not be difficult to identify new market opportunities for expansion, but creating a highly systematic and repeatable growth pathway to new revenue is a different story. Frequently, failure to fully capture target revenues is due to a poor connection between strategy and field execution.

Download the framework for a three-step approach to successfully pave new growth pathways and get our checklist of five to-dos.

CMOs and CROs face an increasingly complex environment to successfully engage new buyers. Not only are digital channels squeezing out traditional phone and face-to-face touchpoints for B2B transactions, but the window to influence a customer’s decision along their buying journey is increasingly shorter and shorter.

Download the framework for five steps to effectively align customer wants and needs—and engage on their terms and timing.