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Enabling strategic agility through sales compensation

Why sales compensation is the critical final layer to activating go-to-market strategy

With market shifts and competitive disruption rapidly accelerating, companies must develop agile structures and programs that drive commercial agility. Yet, many companies struggle to connect strategy with operations and create sales compensation plans that align with organizational goals.

Download the framework for three go-dos to ensure your compensation program supports collaborative, strategic imperatives.

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What’s Next?

Whitepaper

Measuring marketing’s effectiveness

The pressure to measure marketing’s success is on. So, how do marketing and analytics teams truly answer “what’s really working & what’s not?” This whitepaper solves the CMO imperative of proving profitability and measuring marketing effectiveness.

Marketing Analytics & Data

Whitepaper

5 areas where CMOs struggle in measuring ROI and where to focus

Despite a progression of technology, methods, and practices, we see 5 key challenges for CMOs driving and measuring ROI over the next decade. Download the whitepaper for an in-depth review of these 5 challenges.

Marketing Analytics & Data

Whitepaper

The next decade of Medicare Advantage: 2025 and beyond

Learn how the next decade will reward Medicare Advantage leaders who embrace agility, analytics, and a member-first approach.

Marketing Analytics & Data

Activating an account-based marketing and sales revenue approach

Redefining “account-based marketing” to “account-based revenue” for effective growth

Marketing and sales leaders have found that Account-Based Marketing (ABM) programs haven’t lived up to the promise and hype. While many view ABM as a marketing-led initiative, it requires maniacal focus from not just marketing—but also sales and customer experience. The best-in-class focus on ABM revenue growth strategy where sales and marketing teams collaborate to create personalized buying experiences for a mutually identified set of priority accounts.

Download the framework for five go-dos to drive account-based marketing revenue performance.

Thank you for Downloading

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What’s Next?

Whitepaper

Measuring marketing’s effectiveness

Marketing Analytics & Data

Whitepaper

5 areas where CMOs struggle in measuring ROI and where to focus

Marketing Analytics & Data

Whitepaper

The next decade of Medicare Advantage: 2025 and beyond

Learn how the next decade will reward Medicare Advantage leaders who embrace agility, analytics, and a member-first approach.

Marketing Analytics & Data

3 steps to using data to idle defection risk and improve retention

Architect and activate effective customer retention models

As customers gain more control and raise expectations in their buying processes (and digital disruption accelerates competitive encroachment), ensuring superior customer experiences that drive retention and repurchase is the surest path to sustainable revenue growth. Effectively executing this imperative requires data-driven approaches that ensure the delivery of the right message, at the right time, to the right buyer through the right channel.

Download the framework for eight go-dos to idle defection risk and improve retention and CX.

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Whitepaper

Measuring marketing’s effectiveness

Marketing Analytics & Data

Whitepaper

5 areas where CMOs struggle in measuring ROI and where to focus

Marketing Analytics & Data

Whitepaper

The next decade of Medicare Advantage: 2025 and beyond

Learn how the next decade will reward Medicare Advantage leaders who embrace agility, analytics, and a member-first approach.

Marketing Analytics & Data

Prioritizing and penetrating new growth pathways

Three go-to-market steps to pave new growth pathways

It might not be difficult to identify new market opportunities for expansion, but creating a highly systematic and repeatable growth pathway to new revenue is a different story. Frequently, failure to fully capture target revenues is due to a poor connection between strategy and field execution.

Download the framework for a three-step approach to successfully pave new growth pathways and get our checklist of five to-dos.

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Whitepaper

Measuring marketing’s effectiveness

Marketing Analytics & Data

Whitepaper

5 areas where CMOs struggle in measuring ROI and where to focus

Marketing Analytics & Data

Whitepaper

The next decade of Medicare Advantage: 2025 and beyond

Learn how the next decade will reward Medicare Advantage leaders who embrace agility, analytics, and a member-first approach.

Marketing Analytics & Data

Mapping buyer journeys for optimal engagement and go-to-market performance

Five core activities to build actionable buyer journeys

CMOs and CROs face an increasingly complex environment to successfully engage new buyers. Not only are digital channels squeezing out traditional phone and face-to-face touchpoints for B2B transactions, but the window to influence a customer’s decision along their buying journey is increasingly shorter and shorter.

Download the framework for five steps to effectively align customer wants and needs—and engage on their terms and timing.

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Whitepaper

Measuring marketing’s effectiveness

Marketing Analytics & Data

Whitepaper

5 areas where CMOs struggle in measuring ROI and where to focus

Marketing Analytics & Data

Whitepaper

The next decade of Medicare Advantage: 2025 and beyond

Learn how the next decade will reward Medicare Advantage leaders who embrace agility, analytics, and a member-first approach.

Marketing Analytics & Data

Designing a best of breed partner program

From structure to content to measurement, the components of a successful partner program

As solution markets continue to quickly innovate, partners are emerging as the front line against the changing marketplace. The more agile your partners can be to market opportunity, the more likely you are to secure sustainable competitive advantage. Just as you enable your direct and indirect channels with product differentiation information, your front-line sellers must be able to (and incentivized to) drive your product vis-à-vis the competition.

Download the framework for eight components of a best practice partner program and three quick-start areas to accelerate channel revenue growth.

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Whitepaper

Measuring marketing’s effectiveness

Marketing Analytics & Data

Whitepaper

5 areas where CMOs struggle in measuring ROI and where to focus

Marketing Analytics & Data

Whitepaper

The next decade of Medicare Advantage: 2025 and beyond

Learn how the next decade will reward Medicare Advantage leaders who embrace agility, analytics, and a member-first approach.

Marketing Analytics & Data

Cross-selling at scale

Optimizing sales and marketing motions for account growth

With the cost of customer acquisition generally estimated to run 3X to 25X that of cross-selling, the economics are compelling. Yet many organizations still struggle with cross-selling at scale due to data silos, internal barriers, and a lack of alignment between sales and marketing. Cross-selling at scale requires consistent and disciplined processes for consolidating data and insight, identifying white space, and creating and converting demand.

Download the framework to learn about the four imperatives for cross-selling at scale.

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Whitepaper

Measuring marketing’s effectiveness

Marketing Analytics & Data

Whitepaper

5 areas where CMOs struggle in measuring ROI and where to focus

Marketing Analytics & Data

Whitepaper

The next decade of Medicare Advantage: 2025 and beyond

Learn how the next decade will reward Medicare Advantage leaders who embrace agility, analytics, and a member-first approach.

Marketing Analytics & Data

Blending art and science to optimize sales enablement content

Empower sales teams with the right content for the right buying scenario

The cornerstone of sales enablement content is empowering sales resources with the right message in the right format for the right buying scenario. This proves difficult with the plethora of sales content to choose from and all of the systems and tools available to help organize and distribute such content.

Download the framework for 11 go-dos to lay a foundation for a data-enabled content factory.

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Whitepaper

Measuring marketing’s effectiveness

Marketing Analytics & Data

Whitepaper

5 areas where CMOs struggle in measuring ROI and where to focus

Marketing Analytics & Data

Whitepaper

The next decade of Medicare Advantage: 2025 and beyond

Learn how the next decade will reward Medicare Advantage leaders who embrace agility, analytics, and a member-first approach.

Marketing Analytics & Data

Multi-touch attribution and measuring your marketing halo

Measuring and optimizing multichannel marketing

Over decades of evolution, companies have developed multiple sales and marketing channels and have placed high importance on measuring each channel’s ROI. But, ROI-tunnel vision has led companies to focus their efforts on channels that are more easily measured, while channels with harder-to-measure success dwindle.

Download the framework for all the details on running a multichannel marketing halo analysis and get our checklist of nine to-dos.

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Whitepaper

Measuring marketing’s effectiveness

Marketing Analytics & Data

Whitepaper

5 areas where CMOs struggle in measuring ROI and where to focus

Marketing Analytics & Data

Whitepaper

The next decade of Medicare Advantage: 2025 and beyond

Learn how the next decade will reward Medicare Advantage leaders who embrace agility, analytics, and a member-first approach.

Marketing Analytics & Data

Activating a persona-based messaging architecture

Core building blocks of persona-based messaging

CMOs and product marketers face an increasingly high hurdle in engaging with prospective buyers. Beyond utilizing traditional online and offline marketing channels, they must ensure their sales resources are equipped with precise persona-based messaging tailored to each buyer’s unique needs. This is a task that many sales and marketing organizations find challenging.

To overcome this challenge, specific buying personas must be implemented in a scalable way through marketing campaigns and sales motions. The activation of buyer personas starts with the establishment of messaging architectures that not only capture shifting needs and multiple buyer sets, but also effectively connect top-line strategy with bottom-line field execution.

Download the framework for a 10-step checklist to create actionable personas for incremental revenue growth.

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Whitepaper

Measuring marketing’s effectiveness

Marketing Analytics & Data

Whitepaper

5 areas where CMOs struggle in measuring ROI and where to focus

Marketing Analytics & Data

Whitepaper

The next decade of Medicare Advantage: 2025 and beyond

Learn how the next decade will reward Medicare Advantage leaders who embrace agility, analytics, and a member-first approach.

Marketing Analytics & Data

Why sales compensation is the critical final layer to activating go-to-market strategy

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Measuring marketing’s effectiveness

5 areas where CMOs struggle in measuring ROI and where to focus

The next decade of Medicare Advantage: 2025 and beyond

Redefining “account-based marketing” to “account-based revenue” for effective growth

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Measuring marketing’s effectiveness

5 areas where CMOs struggle in measuring ROI and where to focus

The next decade of Medicare Advantage: 2025 and beyond

Architect and activate effective customer retention models

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Measuring marketing’s effectiveness

5 areas where CMOs struggle in measuring ROI and where to focus

The next decade of Medicare Advantage: 2025 and beyond

Three go-to-market steps to pave new growth pathways

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Measuring marketing’s effectiveness

5 areas where CMOs struggle in measuring ROI and where to focus

The next decade of Medicare Advantage: 2025 and beyond

Five core activities to build actionable buyer journeys

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Measuring marketing’s effectiveness

5 areas where CMOs struggle in measuring ROI and where to focus

The next decade of Medicare Advantage: 2025 and beyond

From structure to content to measurement, the components of a successful partner program

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Measuring marketing’s effectiveness

5 areas where CMOs struggle in measuring ROI and where to focus

The next decade of Medicare Advantage: 2025 and beyond

Optimizing sales and marketing motions for account growth

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Measuring marketing’s effectiveness

5 areas where CMOs struggle in measuring ROI and where to focus

The next decade of Medicare Advantage: 2025 and beyond

Empower sales teams with the right content for the right buying scenario

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Measuring marketing’s effectiveness

5 areas where CMOs struggle in measuring ROI and where to focus

The next decade of Medicare Advantage: 2025 and beyond

Measuring and optimizing multichannel marketing

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Measuring marketing’s effectiveness

5 areas where CMOs struggle in measuring ROI and where to focus

The next decade of Medicare Advantage: 2025 and beyond

Core building blocks of persona-based messaging

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s Next?

Measuring marketing’s effectiveness

5 areas where CMOs struggle in measuring ROI and where to focus

The next decade of Medicare Advantage: 2025 and beyond

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