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Multi-touch attribution and measuring your marketing halo

Measuring and optimizing multichannel marketing

Over decades of evolution, companies have developed multiple sales and marketing channels and have placed high importance on measuring each channel’s ROI. But, ROI-tunnel vision has led companies to focus their efforts on channels that are more easily measured, while channels with harder-to-measure success dwindle.

Download the framework for all the details on running a multichannel marketing halo analysis and get our checklist of nine to-dos.

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Whitepaper

Go-to-Market Strategy

Benchmarks to blueprint: How financial services marketers can elevate marketing execution

Marketing budgets are tighter and expectations higher. Get the data-driven blueprint for smarter, ROI-focused execution.

Whitepaper

Go-to-Market Strategy

A new golden age for employee benefits

Employee benefits are at a turning point. Discover how GTM leaders can cut through complexity and unlock growth—read the whitepaper.

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Go-to-Market Strategy

2025 marketing strategy benchmarks

High-performing marketing teams build smarter strategies from the start. This report uncovers the mindset, strategies, and investments that drive marketing success, based on our annual survey of marketing leaders across industries.

Activating a persona-based messaging architecture

Core building blocks of persona-based messaging

CMOs and product marketers face an increasingly high hurdle in engaging with prospective buyers. Beyond utilizing traditional online and offline marketing channels, they must ensure their sales resources are equipped with precise persona-based messaging tailored to each buyer’s unique needs. This is a task that many sales and marketing organizations find challenging.

To overcome this challenge, specific buying personas must be implemented in a scalable way through marketing campaigns and sales motions. The activation of buyer personas starts with the establishment of messaging architectures that not only capture shifting needs and multiple buyer sets, but also effectively connect top-line strategy with bottom-line field execution.

Download the framework for a 10-step checklist to create actionable personas for incremental revenue growth.

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What’s next?

Whitepaper

Go-to-Market Strategy

Benchmarks to blueprint: How financial services marketers can elevate marketing execution

Marketing budgets are tighter and expectations higher. Get the data-driven blueprint for smarter, ROI-focused execution.

Whitepaper

Go-to-Market Strategy

A new golden age for employee benefits

Employee benefits are at a turning point. Discover how GTM leaders can cut through complexity and unlock growth—read the whitepaper.

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Go-to-Market Strategy

2025 marketing strategy benchmarks

An ethnographic approach to drive customer loyalty

Six-step approach to improving the customer experience

Today’s companies are investing heavily into perfecting the design of their product or service. But what often slips through the cracks is the importance of a well-designed experience–from purchasing to getting support, to even returning. These experiences are just as or more important than the product design, and friction points in the experience can greatly impact customer loyalty. Are you aware of the friction points in your customer experience?

Download the framework for a six-step ethnographical approach to improve the customer experience, and get our checklist of nine to-dos to ensure research success.

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s next?

Whitepaper

Go-to-Market Strategy

Benchmarks to blueprint: How financial services marketers can elevate marketing execution

Marketing budgets are tighter and expectations higher. Get the data-driven blueprint for smarter, ROI-focused execution.

Whitepaper

Go-to-Market Strategy

A new golden age for employee benefits

Employee benefits are at a turning point. Discover how GTM leaders can cut through complexity and unlock growth—read the whitepaper.

Resource

Go-to-Market Strategy

2025 marketing strategy benchmarks

Choosing, building, and enabling routes-to-market for high performance

Designing a channel-centric strategy in seven steps

Today’s companies invest large sums of time and money in product superiority and differentiation, sometimes losing sight of that long-term enterprise value is far more commonly created by go-to-market excellence.

We’ve found that companies focusing on go-to-market and thoughtfully matching their product markets with well-designed and operated channels generate more value over the long run. With these findings, we’ve developed a seven-step guide to designing a successful channel-centric approach.

Download the framework to learn more about our seven-step approach to designing a channel-centric strategy, and to get our checklist of six critical go-dos when embarking on a channel redesign.

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s next?

Whitepaper

Go-to-Market Strategy

Benchmarks to blueprint: How financial services marketers can elevate marketing execution

Marketing budgets are tighter and expectations higher. Get the data-driven blueprint for smarter, ROI-focused execution.

Whitepaper

Go-to-Market Strategy

A new golden age for employee benefits

Employee benefits are at a turning point. Discover how GTM leaders can cut through complexity and unlock growth—read the whitepaper.

Resource

Go-to-Market Strategy

2025 marketing strategy benchmarks

Optimizing B2B return on marketing investment

Three key inputs to optimize your marketing mix

Achieving the optimal marketing mix is challenging, especially for B2B businesses. Top- and bottom-funnel investments—like brand building, demand generation, and sales enablement—pay off at different rates in different ways and need to be adjusted based on growth goals.

Download the framework for a detailed look at three key inputs and get six critical dos and don’ts to optimize your marketing mix.

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s next?

Whitepaper

Go-to-Market Strategy

Benchmarks to blueprint: How financial services marketers can elevate marketing execution

Marketing budgets are tighter and expectations higher. Get the data-driven blueprint for smarter, ROI-focused execution.

Whitepaper

Go-to-Market Strategy

A new golden age for employee benefits

Employee benefits are at a turning point. Discover how GTM leaders can cut through complexity and unlock growth—read the whitepaper.

Resource

Go-to-Market Strategy

2025 marketing strategy benchmarks

Conducting a data audit to prepare for digital sales transformation

A digitally transformed sales force has seven key traits across “who”, “what”, and “why” data

Digital transformation is a critical topic for most commercial leaders. However, there is a common misconception that digital transformation is largely about picking the right software. In reality, it is much more than that and requires a strong foundational understanding of data and data sources. This foundational data understanding can ultimately make or break your transition to systematic sales decision-making.

Download the framework for seven key traits and get nine actionable tasks to help you prepare for digital sales transformation.

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s next?

Whitepaper

Go-to-Market Strategy

Benchmarks to blueprint: How financial services marketers can elevate marketing execution

Marketing budgets are tighter and expectations higher. Get the data-driven blueprint for smarter, ROI-focused execution.

Whitepaper

Go-to-Market Strategy

A new golden age for employee benefits

Employee benefits are at a turning point. Discover how GTM leaders can cut through complexity and unlock growth—read the whitepaper.

Resource

Go-to-Market Strategy

2025 marketing strategy benchmarks

Building an agile sales enablement program roadmap

Push beyond basics to deliver measurable ROI and sales innovation

Onboarding and ongoing skills development are now table stakes in the world of sales enablement. As customers enter the sales funnel later, companies must be armed with the right message at the right time for the right customer to drive effective engagement.

Top-performing sales enablement programs drive deeper seller resonance and program innovation at a market segment or role level to ensure actionability. Our core building blocks of best-in-class sales enablement programs are essential starting points.

Download the framework for four key steps to formalize and actualize an agile sales enablement roadmap.

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s next?

Whitepaper

Go-to-Market Strategy

Benchmarks to blueprint: How financial services marketers can elevate marketing execution

Marketing budgets are tighter and expectations higher. Get the data-driven blueprint for smarter, ROI-focused execution.

Whitepaper

Go-to-Market Strategy

A new golden age for employee benefits

Employee benefits are at a turning point. Discover how GTM leaders can cut through complexity and unlock growth—read the whitepaper.

Resource

Go-to-Market Strategy

2025 marketing strategy benchmarks

Overcoming 3 common barriers to create a data-driven sales culture

Three areas of data-driven sales activation breakdowns

Today’s companies are investing millions in marketing and customer analytics to seek out a competitive edge. But, companies are realizing the return on that investment requires behavior change in sales channels. Are you missing that piece? We’ve seen three common barriers that impede the successful adoption of data-driven insights by your sales channels.

Download the framework for 10 go-dos to break through the three common adoption barriers and drive revenue growth.

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s next?

Whitepaper

Go-to-Market Strategy

Benchmarks to blueprint: How financial services marketers can elevate marketing execution

Marketing budgets are tighter and expectations higher. Get the data-driven blueprint for smarter, ROI-focused execution.

Whitepaper

Go-to-Market Strategy

A new golden age for employee benefits

Employee benefits are at a turning point. Discover how GTM leaders can cut through complexity and unlock growth—read the whitepaper.

Resource

Go-to-Market Strategy

Measuring and optimizing multichannel marketing

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s next?

Benchmarks to blueprint: How financial services marketers can elevate marketing execution

A new golden age for employee benefits

2025 marketing strategy benchmarks

Core building blocks of persona-based messaging

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s next?

Benchmarks to blueprint: How financial services marketers can elevate marketing execution

A new golden age for employee benefits

2025 marketing strategy benchmarks

Six-step approach to improving the customer experience

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s next?

Benchmarks to blueprint: How financial services marketers can elevate marketing execution

A new golden age for employee benefits

2025 marketing strategy benchmarks

Designing a channel-centric strategy in seven steps

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s next?

Benchmarks to blueprint: How financial services marketers can elevate marketing execution

A new golden age for employee benefits

2025 marketing strategy benchmarks

Three key inputs to optimize your marketing mix

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s next?

Benchmarks to blueprint: How financial services marketers can elevate marketing execution

A new golden age for employee benefits

2025 marketing strategy benchmarks

A digitally transformed sales force has seven key traits across “who”, “what”, and “why” data

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s next?

Benchmarks to blueprint: How financial services marketers can elevate marketing execution

A new golden age for employee benefits

2025 marketing strategy benchmarks

Push beyond basics to deliver measurable ROI and sales innovation

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s next?

Benchmarks to blueprint: How financial services marketers can elevate marketing execution

A new golden age for employee benefits

2025 marketing strategy benchmarks

Three areas of data-driven sales activation breakdowns

Thank you for Downloading

Subscribe to Marketbridge Updates

What’s next?

Benchmarks to blueprint: How financial services marketers can elevate marketing execution

A new golden age for employee benefits

2025 marketing strategy benchmarks

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