As solution markets continue to quickly innovate, partners are emerging as the front line against the changing marketplace. The more agile your partners can be to market opportunity, the more likely you are to secure sustainable competitive advantage. Just as you enable your direct and indirect channels with product differentiation information, your front-line sellers must be able to (and incentivized to) drive your product vis-à-vis the competition.

Download the framework for eight components of a best practice partner program and three quick-start areas to accelerate channel revenue growth.

With the cost of customer acquisition generally estimated to run 3X to 25X that of cross-selling, the economics are compelling. Yet many organizations still struggle with cross-selling at scale due to data silos, internal barriers, and a lack of alignment between sales and marketing. Cross-selling at scale requires consistent and disciplined processes for consolidating data and insight, identifying white space, and creating and converting demand.

Download the framework to learn about the four imperatives for cross-selling at scale.

The cornerstone of sales enablement content is empowering sales resources with the right message in the right format for the right buying scenario. This proves difficult with the plethora of sales content to choose from and all of the systems and tools available to help organize and distribute such content.

Download the framework for 11 go-dos to lay a foundation for a data-enabled content factory.

CMOs and product marketers face an increasingly high hurdle in engaging with prospective buyers. Beyond utilizing traditional online and offline marketing channels, they must ensure their sales resources are equipped with precise persona-based messaging tailored to each buyer’s unique needs. This is a task that many sales and marketing organizations find challenging.

To overcome this challenge, specific buying personas must be implemented in a scalable way through marketing campaigns and sales motions. The activation of buyer personas starts with the establishment of messaging architectures that not only capture shifting needs and multiple buyer sets, but also effectively connect top-line strategy with bottom-line field execution.

Download the framework for a 10-step checklist to create actionable personas for incremental revenue growth.