Audience Insights

Market insights empower leaders to anticipate market trends, identify competitive threats and capitalize on emerging opportunities. We integrate public, syndicated and primary data to build quantitatively valid, actionable maps of the total addressable market (TAM), future growth opportunities and key insights to give growth executives the competitive strategic edge.

Actionable segmentations streamline processes, drive better responses and yield higher-quality customers. However, most solutions crumble under their own weight, trying to solve too many problems and ultimately not being identifiable in databases. Our behavioral-first, single-purpose approach to segmentation ensures usability. We start with the end in mind—the databases and martech systems in which the segments will live—to guarantee the work holds up when deployed in real-life systems.

Pricing and promotion are the two biggest short-term levers to drive sales performance, but too much reliance on discounting can hobble long-run growth. We layer techniques like discrete choice  analysis (evaluating tradeoffs between attributes) and econometric methods (examining long-run market trends to make predictions on pricing evolutions) to help clients set competitive prices that maximize profits in the context of long-run strategic growth in multi-channel distribution environments.

Focus groups, in-depth interviews and ethnographic techniques can provide insights into how consumers, influencers and buyers think and feel about use cases, the buying cycle, competitors and future innovations.  Marketbridge delivers rich, nuanced insights into consumer and buyer behavior, perceptions and experiences, specializing in hard-to-reach audiences, including B2B technology roles. Our RIVA-certified moderators ensure deep insights, while our recruiters make sure that subjects are who they say they are.