GTM Engagement Design

Voice of Customer (VoC) Research ensures products and services are designed and delivered with customer needs and preferences in mind. It can also uncover unmet needs, spotlight opportunities for innovation and direct buyer and seller journey strategy.  We uncover insights directly from desired audiences through surveys, interviews, focus groups and more. Research is then used to inform product, sales and marketing strategies.

Primary competitors' actions, capabilities, strengths, weaknesses and strategies provide valuable insights and can help leaders make informed go-to-market decisions that give their brand an edge.  We help organizations understand the competitive landscape and relevant players, identify market trends and opportunities, benchmark against industry standards and develop differentiated market strategies.

Strategic pricing involves making decisions around how to approach pricing to maximize profit, including defining pricing models and price points. We analyze factors such as market conditions, consumer demand, production costs and competition to determine effective pricing strategies that deliver on growth objectives.

Messaging architecture is the scaffolding that supports, informs and inspires external marketing and sales communications. Done right, messaging architectures create brand differentiation, resonance and competitive advantage. Marketbridge builds buyer-centric messaging architectures grounded in research. Using a data-driven approach, we identify market priorities, pain points and value propositions to develop a messaging hierarchy that will connect with and motivate audiences.

Understanding how customers interact across channels in the course of their buyer journey helps growth leaders tailor strategies to satisfy needs and expectations. We draw on VoC and competitive research to identify the channels prospective customers favor and why. Recommendations made here fuel marketing planning and subsequent campaign strategy and execution.

Customer experience (CX) strategies clearly define the blueprint for how to interact with customers throughout their buying journey, including the audiences, channels, tactics and messaging that will drive the greatest impact. Marketbridge approaches customer experience design based on purpose-built research that is usable and actionable, effectively outlining requirements for customer engagement success.