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A roadmap for modern B2B go-to-market: Part 1 – growth design

A comprehensive resource on building stable, predictable revenue growth

In an era of rapid tech acceleration, maintaining executive poise can be challenging. Yet, amidst this dynamism, it’s growth that addresses all business quandaries. Successful leaders who build reliable, robust revenue streams will safeguard against diverse market factors. This is the crux of go-to-market strategy. This first whitepaper in our series on “A roadmap to modern B2B go-to-market,” kickstarts with an exploration into establishing consistent growth, drawing from our experience and countless client engagements. We dissect common go-to-market blunders and uncover the success formula of high-growth B2B firms. Consider this the indispensable manual for executives crafting a modern, sustainable go-to-market strategy.

This 49-page paper covers several topics in-depth…

  • Definition, history, and modern B2B go-to-market
  • Organic growth phases
  • Opportunity mapping, segmentation, targeting, and revenue motions
  • Coverage and role design
  • Organizational design and capacity planning

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