Optimize martech investments
Many digital transformation efforts fall into the “technology panacea” trap. Organizations buy more tech, build more web apps and acquire more data analytics in an effort to improve financial performance. Trouble is, tech stacks remain siloed, and nothing gets effectively integrated, meaningfully tracked or extracted for use as intelligence.
ABM platforms, adtech, digital content, big data, machine learning and AI are all powerful tools, but they must be applied to specific customer and business objectives. Growth leaders need growth-optimized technology infrastructure that is centered around their needs and fully enables go-to-market teams, functions and motions.
At Marketbridge, we understand how and why business and growth strategy guides martech strategy. We also know how to activate and optimize around it. With deep expertise in leading martech platforms, tools and methodologies, we help leaders and their teams get more from their martech investments and use technology as a competitive lever.
Upending the status quo with an unexpected ABM approach
Chevron Lubricants needed to demonstrate how a compromise on heavy-duty engine oil now could mean bigger costs down the line. See how this ABM campaign blended best practices with an unconventional approach designed to stand out and shift thinking.
