For decades, the formula for growth was known and predictable. Sales meant “suits” giving presentations in boardrooms, and marketing—at least B2B marketing—comprised the occasional industry expo, advertising sponsorship and product collateral. Customers bought. Companies grew. Industries hummed.
Then the internet broke everything.
Products and technologies proliferated at warp speed, competition hit a fever pitch and reaching new markets demanded distribution partners, call centers and channels, channels, channels. And Marketing? It splintered into hundreds of outlets, becoming a “Where’s Waldo?” of how to spot and win over customers.
For businesses, the greatest impact of the web wasn’t ecommerce but that it put buyers in charge. Brands no longer orchestrated the buying journey and adding another campaign or another “sales guy” no longer ensured higher revenue or healthy margins.
What we’re left with is a scattershot approach—or at least that’s what it can look like from the outside. Marketing and Sales teams have 10X’d if not 100X’d the number of programs, channels, technologies and offers they employ just to keep pace. Not to mention the hodgepodge of specialist strategy, research, digital, PR and marketing partners needed to do it.
In the quest for evermore, brands have lost a meaningful connection to customers. And with that, they’ve lost the recipe for sustainable growth.
Paradoxically, we have access to more data, intelligence and inputs than ever before, yet we’ve never been more disconnected. Growth leaders struggle to determine what’s working, where to spend the next dollar and how to make strides with audiences that matter.
Marketbridge is the answer to the age of disconnection.
Five leading professional services organizations—COMM, fama PR, Intelisent, MarketBridge and Quarry—have come together to form an integrated growth consulting and marketing firm. Part consultancy, part agency, Marketbridge brings together 250+ consultants, data scientists, technologists, marketers, creatives and communications experts, all dedicated to helping ambitious growth leaders in complex B2B and B2C markets reinvent how they go to and grow in the market.
We’re one best-in-class team comprising a diverse range of capabilities and experiences. And we’re 100% focused on helping organizations grow faster and more profitably. Net result? Accelerated performance—with zero signal loss from strategy through execution.
Because we believe that growth—real, sustainable and meaningful growth—starts with an ethos of connectedness.
In how brands empower their audiences to find, learn from and work with them.
In how product, marketing and sales teams truly align to create customer value.
In how revenue leaders connect the dots across the entire GTM system, finding insights before others, crystalizing where to grow next.
On behalf of our senior leadership and our wildly talented team, welcome to Marketbridge. Let’s reinvent growth together.
John Shomaker
Chief Executive Officer