News & Press - Marketbridge

Category: Digital Experiences

Article

Balancing self-service and agent-led channels in healthcare

To succeed in the healthcare industry, it is time to embrace the notion that channels don't choose customers; customers choose channels. Using the three key steps we cover in this blog, find the right balance between self-service and agent-led channels.

Digital Experiences, Engagement Design, Growth Strategy

Whitepaper

Channel disruption: Navigating 5 fundamental shifts in healthcare marketing and sales channels

Drawing on deep industry expertise, this paper examines five disruptions impacting go-to-market strategy along with specific best practice solutions. Download the comprehensive 29-page whitepaper to learn more about navigating channel disruptions in healthcare.

Brand and Messaging, Digital Experiences, Engagement Design, Modern Marketing Stack Architecture, Sales Channel Effectiveness

Article

The retention imperative: Securing long-term revenue growth in healthcare

Learn more about how health insurance carriers can positively impact retention rates and sustain revenue growth in an increasingly competitive market by embracing innovation and putting members first.

Digital Experiences, Engagement Design, Growth Strategy, Sales Channel Effectiveness

Framework

4 best practices for activating digital selling

By 2040, 95% of all B2B purchases will take place through digital channels. In this framework, we define what digital selling is and what it is not while providing four steps to best-in-class digital transformation.

Digital Experiences, Engagement Design, Operational Optimization, Sales Channel Effectiveness