News & Press - Marketbridge

Category: Marketing Data Lake Development

Whitepaper

The superpowered CDP: Building a go-to-market data lake

Organizations struggle with the intricacies of modern marketing technology, notably traditional Customer Data Platforms (CDPs). Despite a solid 67% adoption rate, Gartner's findings reveal a striking reality: only a mere 17% report high utilization. Explore the benefits of developing and maintaining owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based Customer Data Platforms (CDPs).

Marketing Data Lake Development

Research

The state of marketing analytics

This benchmark report is a way for marketing analytics leaders and teams get a sense of where they stand on the path to advanced analytics. Access the report to learn more about our findings on the state of marketing analytics in 2022/2023.

Managed Technology Operations, Marketing Data Lake Development, Operational Optimization

Article

6 most common marketing analytics pitfalls

Over the past decade, we have identified 6 common pitfalls that hinder effectiveness. By understanding these pitfalls upfront, marketing analytics teams can operate in a more agile, scientific way.

Embedded Analytics, Marketing Data Lake Development, Marketing Effectiveneness, Measurement Activation

Whitepaper

A roadmap for modern marketing analytics

These pages outline the scope of Marketing Analytics jobs-to-be-done and detail the functional building blocks that teams need to better diagnose issues, predict outcomes, and progress on marketing goals.

Embedded Analytics, Marketing Data Lake Development, Marketing Effectiveneness, Measurement Activation