News & Press - Marketbridge

Category: Operational Optimization

Research

2025 B2B sales benchmarks

Uncover what sets high-growth B2B SaaS sales teams apart, with insights into strategies, budgets, and go-to-market challenges.

Growth Strategy, Operational Optimization, Sales Channel Effectiveness

Whitepaper

Enabling marketing innovation in highly regulated industries

This whitepaper explores the concept of an Innovation Lab, a dedicated platform where new, potentially significant marketing concepts and approaches are ideated and evaluated—then quickly developed, tested, analyzed, and quantified for expansion at scale.

Growth Strategy, Operational Optimization

Article

7 steps to optimize channel partner enablement

In this guide, we explore the seven steps of channel partner enablement that ensure relationships are as productive and profitable as possible. From customizing partner programs to leveraging advanced data analytics, read about these imperatives to transform your partner strategy into a powerful component of success.

Growth Strategy, Operational Optimization, Sales Channel Effectiveness

Framework

Unlocking growth through the power of key account programs

For all the promises Key Account Programs (KAM) programs make around developing strategic relationships and driving sustainable revenue growth, almost half of KAMs fail or need to be rebuilt. Download the framework to learn how to develop a successful KAM program and get our checklist of …

Growth Strategy, Operational Optimization, Sales Channel Effectiveness

Article

The power of aggregators in healthcare

Aggregators are an integral part of the health insurance landscape, offering companies the choice to actively capitalize on their strengths or passively receive sales. Read the blog to learn more about the power of aggregators in healthcare.

Growth Strategy, Operational Optimization

Article

From state lines to sales lines: Unraveling the power of ZIP Code analytics

Transforming raw data—whether latitude/longitude, address, zip code, or census block—into actionable insights requires the right combination of talent and automation. Learn how Ari's open-source package solved the limitations of R mapping when using Census data to overlay demographics on zip codes.

Growth Strategy, Marketing Planning, Operational Optimization

Whitepaper

A roadmap for modern B2B go-to-market: Part 2 – operations and analytics

The second whitepaper in our series, “A Roadmap to Modern B2B Go-to-Market,” encompasses two main topics that enable growth—Operations and Analytics. Download the comprehensive 47-page whitepaper and learn more about this 3-part series.

Managed Technology Operations, Marketing Effectiveneness, Modern Marketing Stack Architecture, Operational Optimization

Article

B2B coverage design: Tactical and strategic

Coverage design models play a pivotal role in enabling organizations to drive profitable revenue growth while providing a superior customer experience. Learn more about what coverage design is in our blog.

Operational Optimization, Sales Channel Effectiveness

Article

Redefining your B2B go-to-market strategy: A blueprint for growth

In the shifting sands of the digital era, business-to-business (B2B) sales and marketing motions have transformed drastically. Learn how to navigate the rapidly evolving B2B go-to-market landscape and future-proof your B2B go-to-market strategy.

Growth Strategy, Operational Optimization

Whitepaper

A roadmap for modern B2B go-to-market: Part 1 – growth design

‘Part 1: Growth Design’ explores the scope and history of go-to-market strategy and the technological innovations that are driving massive change in this discipline. Download the comprehensive 52-page whitepaper and learn more about this 3-part series.

Growth Strategy, Marketing Planning, Operational Optimization, Targeting and Propensity Modeling