Growth Strategy

Market sizing and total addressable market (TAM) analyses help leaders identify the revenue potential of an existing or new market and evaluate growth opportunities. We conduct customized market landscape analyses—including key players, solutions and challenges—quantifying total spend, forecasting expected growth rates, identifying headwinds and tailwinds and finding overall white space opportunities.

To gain alignment and secure investment to pursue growth opportunities, leaders must demonstrate to executive and board leaders that the opportunity justifies the effort. Marketbridge performs opportunity modeling to quantify the incremental revenue potential for a specific opportunity. Scenario planning is used to model various opportunities and outcomes based on growth rates, market conditions and competitor actions.

A growth pathway outlines the resources needed to achieve the desired top-line growth.  We help leaders identify the business factors and areas of investment needed, either incremental or business as usual (BAU), including people and processes, technology and acquisition. Marketbridge empowers leaders to articulate the value of the investment decisions, the considerations and the tradeoffs to gain buy-in and alignment.

How an organization reaches audiences, builds brand, penetrates markets and ultimately grows depends on decisions made regarding segments. We help clients navigate their options and organize customers and partner groups to reach their growth objectives the fastest. Segmentation decisions inform subsequent decisions, including routes-to-market, messaging, pricing and customer experience strategy.

Developing effective routes-to-market directly impacts sales, revenue and growth potential and involves analysis of the market, product, competition and more. Marketbridge deeply understands the complexity of channels and routes. We bring deep expertise to help clients make confident choices around their direct (i.e., straight to customers) or indirect (i.e., through partners, agents, distributors or wholesalers) routes-to-market and set their teams up for sustained success.

Market and customer research is most valuable when it’s actionable. Growth leaders need a structured framework that aligns sales and marketing activities and makes clear what needs to happen, when and why. We work with clients to set revenue motions, delivering cohesive and customer-centric approaches to revenue generation that growth leaders can bring to their teams and activate to drive sustainable growth and profitability.