Marketbridge insights

Explore whitepapers, articles, research and more to gain fresh perspectives and actionable advice that can accelerate performance and help you reinvent growth.

Explore by topic area

Growth
Strategy

Demand
Generation & ABM

Marketing
Effectiveness

Creative
& Content

Modern
Martech

All Insights

Framework

Blending art and science to optimize sales enablement content

Organizations struggle with the intricacies of modern marketing technology, notably traditional Customer Data Platforms (CDPs). Despite a solid 67% adoption rate, Gartner's findings reveal a striking reality: only a mere 17% report high utilization. Explore the benefits of developing and maintaining owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based Customer Data Platforms (CDPs).

Creative and Content, Sales Channel Effectiveness