Marketbridge insights

Explore whitepapers, articles, research and more to gain fresh perspectives and actionable advice that can accelerate performance and help you reinvent growth.

All Insights

Whitepaper

A roadmap for modern B2B go-to-market: Part 1 – growth design

‘Part 1: Growth Design’ explores the scope and history of go-to-market strategy and the technological innovations that are driving massive change in this discipline. Download the comprehensive 52-page whitepaper and learn more about this 3-part series.

Growth Strategy, Marketing Planning, Operational Optimization, Targeting and Propensity Modeling

Research

The state of marketing analytics

This benchmark report is a way for marketing analytics leaders and teams get a sense of where they stand on the path to advanced analytics. Access the report to learn more about our findings on the state of marketing analytics in 2022/2023.

Managed Technology Operations, Marketing Data Lake Development, Operational Optimization

Article

Medicare insurance marketing: Navigating national vs. local challenges

To improve strategic plans, implement more omnichannel marketing, and drive membership growth, the Medicare insurance marketing challenges causing friction need to be addressed.

Engagement Design, Marketing Effectiveneness, Operational Optimization

Article

B2B revenue leaders: Are you making this costly mistake during an economic downturn?

While it may be tempting to cut B2B marketing efforts during a recessionary period, doing so can hinder an organization's long-term growth and success. We cover three reasons why B2B revenue leaders shouldn't cut marketing spend and three tactical go-forward steps to increase efficiency.

Growth Strategy

Article

6 most common marketing analytics pitfalls

Over the past decade, we have identified 6 common pitfalls that hinder effectiveness. By understanding these pitfalls upfront, marketing analytics teams can operate in a more agile, scientific way.

Embedded Analytics, Marketing Data Lake Development, Marketing Effectiveneness, Measurement Activation

Guide, Research

A CRO’s guide to transforming the channel for XaaS success

CROs are faced with a burning question, “How do I transform and future-proof my partner channels to drive efficient revenue growth in the subscription economy?” We highlight 2023 challenges/priorities (and beyond) and present a clear path forward for CROs to transform their partner channels for XaaS success.

Growth Strategy, Sales Channel Effectiveness

Whitepaper

A roadmap for modern marketing analytics

These pages outline the scope of Marketing Analytics jobs-to-be-done and detail the functional building blocks that teams need to better diagnose issues, predict outcomes, and progress on marketing goals.

Embedded Analytics, Marketing Data Lake Development, Marketing Effectiveneness, Measurement Activation

Whitepaper

Top 10 XaaS marketing trends for 2023

Download the whitepaper for a 15-page summary of the top XaaS marketing trends that are increasingly defining success for tech marketing leaders.

Growth Strategy, Marketing Planning, Modern Marketing Stack Architecture, Sales Channel Effectiveness

Framework

Evaluating lead generation campaigns for long-term success

To combat performance decline and strategy drift, marketing must start evaluating lead generation campaign performance every few years. Download the framework for four core steps you must take.

Campaign and Media Management, Demand Generation and ABM, Marketing Effectiveneness

Article

4 lead generation mistakes CMOs (and their teams) make

We’ve identified four common lead generation mistakes that CMOs and their teams make that hinder lead gen performance. Is your team suffering from these problems?

Campaign and Media Management, Demand Generation and ABM, Marketing Effectiveneness

Framework

4 best practices for activating digital selling

By 2040, 95% of all B2B purchases will take place through digital channels. In this framework, we define what digital selling is and what it is not while providing four steps to best-in-class digital transformation.

Digital Experiences, Engagement Design, Operational Optimization, Sales Channel Effectiveness

Framework

10 steps for building foolproof customer segmentations

The right customer segmentation can help marketers and business leaders streamline their processes, drive better responses, and higher-quality customers. But “What does a successful segmentation look like?” Here are 10 steps to segmentation that are adopted and actionable.

Audience Insights, Marketing Planning