Solutions

GTM
Consulting

Marketing &
Communications

Marketing
Science

Technology
Solutions

Use Cases/
Expertise

We are Marketbridge.
Growth consulting and marketing for modern leaders.
Play Video
Play video

Ready to reinvent growth? Let's connect.

Contact us

Marketbridge insights

Explore white papers, articles, research and more to gain fresh perspectives and actionable advice that can accelerate performance and help you reinvent growth.

Explore by topic area

Growth
Strategy

Demand
Generation & ABM

Marketing
Effectiveness

Creative
& Content

Modern
Martech

All Insights

Resource Type
Select option ()
All
Categories
Select option ()
All
Search
  • Framework

Build a more effective and durable revenue engine through customer success

Organizations struggle with the intricacies of modern marketing technology, notably traditional Customer Data Platforms (CDPs). Despite a solid 67% adoption rate, Gartner's findings reveal a striking reality: only a mere 17% report high utilization. Explore the benefits of developing and maintaining owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based Customer Data Platforms (CDPs).
  • Engagement Design, Growth Strategy
  • Case Study

A major rebrand for a consulting giant 

  • Growth Strategy
  • Case Study

Upending the status quo with an unexpected ABM approach​

  • Embedded Analytics
  • Article

MaxDiff explained: Unlocking meaningful insights

MaxDiff, short for Maximum Difference Scaling, is a powerful tool that brings clarity to the often opaque world of market research. Discover why, when to, and how to use MaxDiff in our blog.
  • Engagement Design
  • Article

7 steps to optimize channel partner enablement

In this guide, we explore the seven steps of channel partner enablement that ensure relationships are as productive and profitable as possible. From customizing partner programs to leveraging advanced data analytics, read about these imperatives to transform your partner strategy into a powerful component of success.
  • Growth Strategy, Operational Optimization, Sales Channel Effectiveness
  • Article

How to measure marketing effectiveness for acquisition and member campaigns

It's crucial to measure marketing effectiveness for acquisition and member marketing campaigns to make informed, data-driven decisions that optimize budget allocation and drive positive outcomes. While each marketing method presents challenges, we walk through various measurement techniques and strategies can be employed to overcome these obstacles.
  • Marketing Effectiveneness
  • Article

5 essential jobs in a go-to-market analytics team

Mastering the five essential jobs in a go-to-market analytics team—reporting, true analysis, targeting and segmentation, measurement, and prediction—is key to unlocking success. Read through the blog to learn about each job, gain additional insights, and get best practices for optimal results.
  • Embedded Analytics
  • White Paper

Unlocking growth through the power of key account programs

Organizations struggle with the intricacies of modern marketing technology, notably traditional Customer Data Platforms (CDPs). Despite a solid 67% adoption rate, Gartner's findings reveal a striking reality: only a mere 17% report high utilization. Explore the benefits of developing and maintaining owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based Customer Data Platforms (CDPs).
  • Growth Strategy, Operational Optimization, Sales Channel Effectiveness
  • Article

Deliver brand success backed by data science

Learn how to leverage data/latent factors for marketing effectiveness—balancing quantitative science and qualitative insights—to optimize brand building and strategy.
  • Embedded Analytics, Marketing Effectiveneness
  • White Paper

The superpowered CDP: Building a go-to-market data lake

Organizations struggle with the intricacies of modern marketing technology, notably traditional Customer Data Platforms (CDPs). Despite a solid 67% adoption rate, Gartner's findings reveal a striking reality: only a mere 17% report high utilization. Explore the benefits of developing and maintaining owned, in-house Go-To-Market Data Lakes (GTMDL) as a supplement to traditional software-based Customer Data Platforms (CDPs).
  • Marketing Data Lake Development
  • Article

The power of aggregators in healthcare

Aggregators are an integral part of the health insurance landscape, offering companies the choice to actively capitalize on their strengths or passively receive sales. Read the blog to learn more about the power of aggregators in healthcare.
  • Growth Strategy, Operational Optimization
  • Article

4 situations when marketing effectiveness measurement is especially helpful

Marketers can’t optimize on last-touch attribution alone, and educating internal stakeholders on how marketing channels work together has long-term benefits. Access the blog to learn about four situations when marketing effectiveness tools can be particularly helpful.
  • Marketing Effectiveneness

Subscribe
to our insights

Skip to content