Martech stacks aren’t one-size-fits-all—they must be uniquely designed to align with your business’s specific needs and goals rather than simply following trends or copying competitors.

Growth leaders rely on Marketbridge to analyze campaign and program strategies, identify key Martech use cases, and evaluate the capabilities of their current stack. We advise on leveraging existing tools or recommending new solutions to ensure your Martech is right-sized for your specific campaign and program objectives.

Driving business impact, marketing must stitch together objectives and strategies while supporting alignment with wider goals and objectives.​

Marketbridge helps clients define and prioritize efforts, and optimize funnel stages to improve conversions. By refining workflows, eliminating bottlenecks, and enhancing coordination, we ensure marketing teams operate efficiently and deliver maximum business impact.​

Coverage and account segmentation directly impact sales effectiveness, revenue and growth potential, and involve analysis of the market, concentration of opportunity, product, competition and more.

Marketbridge deeply understands the complexity of B2B segmentation efforts and the downstream coverage implications. We bring decades of experience to help clients make confident choices around their direct or indirect (i.e., through partners, agents, distributors or wholesalers) coverage and set teams up for sustained success.​

Market and customer research ensures products and services are designed and delivered with customer needs and preferences in mind. It can also uncover unmet needs, spotlight opportunities for innovation and direct buyer and seller journey strategy. ​
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We uncover insights directly from desired audiences through surveys, interviews, focus groups and more. Research is then used to inform product, sales and marketing strategies.​

A growth pathway outlines the resources needed to achieve the desired top-line growth. ​
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We help leaders identify the business factors and areas of investment needed including people and processes, technology and acquisition. Marketbridge empowers leaders to articulate the value of the investment decisions, the considerations and the tradeoffs to gain buy-in and alignment.​

Measuring both Share of Voice and Power of Voice Share serves as a strategic compass, offering a multifaceted view of your brand’s presence, competitive standing, and growth potential.

Our team leverages industry-leading analytics tools to evaluate both the volume and quality of media coverage against competitors. With the addition of measuring the most influential and relevant publications, our clients gain a precise understanding of how effectively their PR program is performing.

A robust thought leadership program can serve as a catalyst for long-term growth by building credibility with prospects, customers, partners, and peers.

Leveraging our deep understanding of the tech industry and media landscape, our seasoned PR team develops campaigns that resonate across key sectors and the broader market, positioning your company and its executives as leading voices shaping industry conversations and driving innovation. From the earliest stages of ideation to refining the final message, we craft compelling narratives that serve as the foundation for earned and owned content.

High-value speaking engagements serve as a powerful catalyst for enhancing visibility and credibility—key drivers for raising awareness, supporting sales, and advancing broader business objectives.

We develop targeted strategies to secure speaking engagements for executives at major tech and industry events. Leveraging our deep knowledge of emerging trends and expert insights, we develop thoughtful submissions that position company executives as go-to subject-matter experts for delivering fresh ideas and practical solutions at industry conferences.

Earned media provides consistent third-party validation that builds trust and credibility among your target audiences.

With deep knowledge of the media landscape and what motivates reporters and editors to cover a story, our team packages news and trends to drive compelling stories that break through the noise and elevate a brand.

Time is often the most finite resource company leaders have – whether they’re entrepreneurs launching startups, or executives at the world’s largest brands.

Our process for developing corporate messaging and positioning balances the critical need for input from key stakeholders with the utmost respect for everyone’s time. Through asynchronous input and careful analysis beforehand, we avoid long, monotonous meetings by driving focused discussions on topics that matter most.